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undergraduate thesis
Istraživanje tržišta radi uvođenja novog proizvoda
2018. urn:nbn:hr:137:641514
Rede, Valeria
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Rede, V. (2018). Istraživanje tržišta radi uvođenja novog proizvoda (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:641514

Rede, Valeria. "Istraživanje tržišta radi uvođenja novog proizvoda." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:641514

Rede, Valeria. "Istraživanje tržišta radi uvođenja novog proizvoda." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:641514

Rede, V. (2018). 'Istraživanje tržišta radi uvođenja novog proizvoda', Undergraduate thesis, University of Pula, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:641514

Rede V. Istraživanje tržišta radi uvođenja novog proizvoda [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:137:641514

V. Rede, "Istraživanje tržišta radi uvođenja novog proizvoda", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:641514

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Metadata
TitleIstraživanje tržišta radi uvođenja novog proizvoda
Title (english)Market Research in new product launch
AuthorValeria Rede
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad pod nazivom „Istraživanje tržišta radi uvođenja novog proizvoda: Gitare“, na praktičnom primjeru tržišno nepoznatog proizvođača gitara provodi istraživanje i analizu tržišta za potrebe uvođenja novog proizvoda – gitare. Predmet istraživanja u radu je istražiti, analizirati i detaljno objasniti postupak analize i istraživanja tržišta za potrebe uvođenja novog proizvoda. Cilj istraživanja je dati detaljan uvid u područje istraživanja tržišta za potrebe uvođenja novog proizvoda. Svrha istraživanja je produbiti spoznaje o upotrebi istraživanja tržišta za potrebe razvoja i tržišnog pozicioniranja novog proizvoda.
Abstract (english)
The final work of the title "Market Research for the Introduction of a New Product: Guitars", on a practical example of a unknown guitar manufacturer, conducts market research and analysis for the introduction of new guitars. The subject of the research is to explore, analyze and explain in detail the process of analysis and market research for the introduction of new products. The aim of the research is to provide a detailed insight into the field of market research for the introduction of new products. The purpose of the research is to deepen the knowledge about the use of research markets for the development and market positioning of new products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:641514
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-05-22 07:13:54