Today's international economy and global society are largely shaped and marked by the achievements that been have caused by industrial revolutions during the past times. Each of them brings some economic, social, political and other changes and contributes the progress of society and business development, as well as the quality of life. The most intense changes occur with the fourth industrial revolution, which is today present in developed countries of the world. Although its effects do not feel drastic in Croatia, obviously it brings the concrete influences and challenges. The apparent changes are reflected in the education system, the labor market, but also in the entrepreneurship development and promotion. All the more intense and dynamic changes are caused by the advancement of technology, as well as its implementation in almost all business and daily processes. The examples of positive influence of the forth industrial revolution are companies Rimac Automobili and INFOBIP, the leaders in segment of the digital and inovative business in Croatia.