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undergraduate thesis
Analiza proizvodnog asortimana poduzeća "Delikatese Tina"
2019. urn:nbn:hr:137:527190
Stanić, Antonija
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Stanić, A. (2019). Analiza proizvodnog asortimana poduzeća "Delikatese Tina" (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:527190

Stanić, Antonija. "Analiza proizvodnog asortimana poduzeća "Delikatese Tina"." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:527190

Stanić, Antonija. "Analiza proizvodnog asortimana poduzeća "Delikatese Tina"." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:527190

Stanić, A. (2019). 'Analiza proizvodnog asortimana poduzeća "Delikatese Tina"', Undergraduate thesis, University of Pula, accessed 12 May 2024, https://urn.nsk.hr/urn:nbn:hr:137:527190

Stanić A. Analiza proizvodnog asortimana poduzeća "Delikatese Tina" [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 May 12] Available at: https://urn.nsk.hr/urn:nbn:hr:137:527190

A. Stanić, "Analiza proizvodnog asortimana poduzeća "Delikatese Tina"", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:527190

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Metadata
TitleAnaliza proizvodnog asortimana poduzeća "Delikatese Tina"
Title (english)Analysis of the product range of company "Delikatese Tina"
AuthorAntonija Stanić
MentorDražen Alerić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Poduzeća u osnivanju obično imaju jedan proizvod s kojim izlaze na tržište. Kako se poduzeće razvija i raste tako uvodi nove proizvode i povećava proizvodni asortiman. Kada poduzeće prikupi dovoljno sredstava i osjeti da može podnijeti rizik uvodi i one proizvode koje se razlikuju od dosadašnjih i tako dodaje nove linije odnosno povećava asortiman po širini. Proizvodi mogu biti namijenjeni određenoj skupini potrošača ili širokoj potrošnji. Kako bi saznali gdje i kome nuditi proizvode potrebno je detaljno istražiti tržište i obaviti segmentaciju i pozicioniranje na tržištu. Nakon odabira određenih segmenata i tržišta potrebno je detaljno analizirati splet marketinških elemenata popularno nazvan „marketinški miks". Najvažniji element u analizi proizvodnog asortimana poduzeća je proizvod kojem je dana posebna pozornost u ovom radu. Kako bi se jasnije shvatila tema proizvodnog asortimana, obrađena je na stvarnom primjeru na temelju poduzeća „Delikatese Tina“.
Abstract (english)
Many companies, in their start, usually have one product they put on market. With growth of company new products are presented to market. When company makes enough money and feels like it's time to take a risk, company is starting the production of new and different products than the ones they already have, and spreading their offer in new lenghts. Products can be based on specific group of users or world wide use. It's very important to search the market well and get all the informations, preform segmentation and positioning of the market. After choosing specific segments i'ts important to analyse mix of marketing elements, or more popular called "marketing mix". The most important element in production assortment of a company is the product that special attention was given to during this production. For better understanding of the subject "production assortment" , it was shown on really example of company "Delikatese Tina".
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:527190
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2019-09-27 12:17:18