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master's thesis
Specifičnosti društvene mreže Instagram
2019. urn:nbn:hr:137:420923
Rančić, Raffaella
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Rančić, R. (2019). Specifičnosti društvene mreže Instagram (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:420923

Rančić, Raffaella. "Specifičnosti društvene mreže Instagram." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:420923

Rančić, Raffaella. "Specifičnosti društvene mreže Instagram." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:420923

Rančić, R. (2019). 'Specifičnosti društvene mreže Instagram', Master's thesis, University of Pula, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:420923

Rančić R. Specifičnosti društvene mreže Instagram [Master's thesis]. Pula: University of Pula; 2019 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:137:420923

R. Rančić, "Specifičnosti društvene mreže Instagram", Master's thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:420923

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Metadata
TitleSpecifičnosti društvene mreže Instagram
Title (english)Special Features of the Social Network Instagram
AuthorRaffaella Rančić
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj je diplomski rad napisan na temu „Specifičnosti društvene mreže Instagram“ te se sastoji od uvodnog dijela, dva poglavlja, provedenog istraživanja te dva zaključna dijela – kritičkog osvrta na temu društvenih mreža današnjice i prijedloga za poduzeće za korištenje društvene mreže Instagram. Uvodni se dio sastoji od same svrhe i cilja rada te izvora podataka i znanstvenih metoda koje su se koristile prilikom pisanja rada. Također, u ovom se dijelu može pronaći i forma, odnosno struktura... More rada. Iduća se dva poglavlja odnose na društvene mreže te, konkretnije, Instagram – od glavnih elemenata, do prednosti i nedostataka te samog značaja društvenih mreža (najviše Instagrama) za poslovanje poduzeća i mogućih svrha korištenja društvenih platformi. Nakon toga, u četvrtom se poglavlju, može pronaći razrada istraživanja koje je provedeno putem anketnog upitnika na temu „Društvene mreže današnjice“, u kojem su ispitanici imali priliku iskazati svoje stavove o društvenim mrežama (ponajviše Instagramu) i dati informacije o svojim navikama i aktivnostima na društvenim mrežama. Zaključna razmatranja mogu se pronaći u dva poglavlja – kritički osvrt na provedeno istraživanje te konačni zaključak u obliku prijedloga za poslovanje poduzeća za korištenje Instagrama u poslovne svrhe. Less
Abstract (english)
This graduate thesis is written on the topic "Specific features of the Social Network Instagram" and it consists of an introductory part, two chapters, a research study and two concluding parts – a critical review on the subject of Social Networks nowadays and few suggestions how to use the Social Network Instagram in the business world. The introductory part consists of the purpose of the thesis, the source of data and the scientific methods used in writing the thesis. Also, in this... More section can be found both the form and the structure of the thesis. The next two chapters relate to Social Networks and, more specifically, Instagram – from the main elements, to the advantages and disadvantages of the Social Networks (most Instagram) for business operations and possible uses of social platforms. Subsequently, in the fourth chapter, it is possible to find a research survey conducted through a questionnaire under the name "Social Networks Nowadays", where the interviewed people had the opportunity to express their views on Social Networks (most notably Instagram) and provide information about their habits and activities on Social Networks. Concluding considerations can be found in two chapters – a critical review of the conducted research and a definitive conclusion in the form of business suggestions for using Instagram for business purposes. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:420923
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-10-02 12:19:46
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