One of the main features of the modern business and the international economy is it is the intensity of high technological support and dependence on technological innovation. The results of those trades are digital businesses and digitized global society. The process that leads to this is digital transformation, which includes marking the abandonment of former traditional jobs, introducing computer, information-communication and digital solutions into all business processes. The digitalization of the international economy is very dynamic and turbulent. To confirm that it is important to mention some of the concrete examples. Some of them are Booking, Amazon, Facebook and similar. Croatia successful follows world practice and contemporary trends. The examples of digital companies and those that are developing in this way are Njuškalo, Maistra, Podravka, Agrokor and the like. Digital business generally has numerous positive effects. Apart from efficiency and sparse business, it is important to mention the maximizing quality and reducing errors, automatization, expanding the business, using competition and the like. In the future we can this process will continue and will leat to the digital international economy.