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undergraduate thesis
Inovacije u kanalima distribucije
2019. urn:nbn:hr:137:027245
Miloš, Monika
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Miloš, M. (2019). Inovacije u kanalima distribucije (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:027245

Miloš, Monika. "Inovacije u kanalima distribucije." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:027245

Miloš, Monika. "Inovacije u kanalima distribucije." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:027245

Miloš, M. (2019). 'Inovacije u kanalima distribucije', Undergraduate thesis, University of Pula, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:027245

Miloš M. Inovacije u kanalima distribucije [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:137:027245

M. Miloš, "Inovacije u kanalima distribucije", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:027245

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Metadata
TitleInovacije u kanalima distribucije
Title (english)Inovation in distribution channels
AuthorMonika Miloš
MentorDanijela Križman Pavlović (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberMarija Bušelić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Inovacija u kanalu distribucije znači donošenje novog rješenja na novo tržište već postojećih sudionika. usvajanje inovacije za sudionika znači diferencijaciju od onih koji inovaciju nisu usvojili. Poslovna dinamika i nove tehnologije čine inovacije u kanalima distribucije neophodnima i ključnima. nastojeći povećati svoju konkurentnost poduzeća uviđaju važnost uspostavljanja odnosa sa posrednicima. Također prepoznaju da kanali distribucije predstavljaju neiskorištenu priliku za velike uštede troškova i poboljšanje produktivnosti. Najnovija dostignuća u informacijskim tehnologijama i integrirani logistički sustavi omogućuju napore takve suradnje. Informacijska je tehnologija omogućila i automatizaciju nabavnih ali i ostalih poslovnih procesa, te poboljšala suradnju proizvođača, posrednika i potrošača.
Abstract (english)
Innovation in a distribution channel means bringing a new solution to a new market of already existing actors. Adopting an innovation for an actor means differentiation from those who haven't. Business dynamics and latest modern technologies make innovations in distribution channels obligatory and crucial. In an effort to increase their competitiveness, companies recognize the importance of establishing good relations with intermediaries. Also, they acknowledge distribution channels as an unused opportunity for large cost savings and productivity gains. Latest developments in information technology and integrated logistics systems make efforts for such collaborations achievable. Information technology has also enabled the automatization of distribution and other business processes, and improved the cooperation of manufacturers, intermediaries and consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:027245
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-12-08 17:38:00