Title Uloga emocija u strateškom odlučivanju
Title (english) The rules of emotions in strategic decision making
Author Mihaela Cvek
Mentor Marli Gonan Božac (mentor)
Committee member Katarina Kostelić (predsjednik povjerenstva)
Committee member Marli Gonan Božac (član povjerenstva)
Committee member Morena Paulišić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2019-12-23, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Strateško odlučivanje predstavlja jednu od najvažnijih aktivnosti koju provodi strateški menadžment. Proces strateškog menadžmenta se sastoji od analize okoline, evaluacije inačica i u konačnici izbora najbolje opcije, odnosno strateške odluke. Iako je cilj procesa odlučivanja izabrati što racionalnije moguće, ipak nije moguće ignorirati ostale čimbenike koji utječu na donositelja odluke. Jedan od tih čimbenika su emocije. Emocije predstavljaju kognitivne reakcije na unutarnje podražaje ili one iz okoline koje se ukoliko traju duži vremenski period pretvaraju u raspoloženja, a ona uvelike mogu utjecati na organizacijsku klimu na radnom mjestu. U razmatranja međuovisnosti emocija i strateškog odlučivanja potrebno je uzeti u obzir odnose spoznaje i emocija. Naime, unutar kognitivne psihologije javile su se dvije vodeće skupine teorija koje objašnjavaju taj odnos. Prva skupina kaže da emocije imaju veći utjecaj na spoznaju, dok recentnije teorije zagovaraju veći stupanj kognitivnog utjecaja na emocije. Bez obzira na to, pobornici obiju teorija će se složiti da emocije i kognicije zajedno vrše utjecaj na onog koji donosi odluku. Odnos emocija i strateškog odlučivanja počeo je dobivati na značaju relativno nedavno – u posljednjih nekoliko godina, i sigurno će sve više dobivati na značaju u budućnosti. U cilju boljeg razumijevanja međuovisnosti emocija i strateškog odlučivanja provedeno je istraživanje pod nazivom „Utjecaj emocija na strateško odlučivanje“ nad ljudima koji sudjeluju u nekom obliku strateškog odlučivanja u organizacijama u kojima su zaposleni u Republici Hrvatskoj. Istraživanje je pokazalo da većina ljudi procjenjuje osjećanje emocija ponosa i nade kada je uključeno u rješavanje problema od strateškog značaja i planiranje strategije. Osim toga, djelomično je potvrđena hipoteza da uključenost donositelja odluke u planiranje i rješavanje problema rezultira pozitivnim emocijama kao što su sreća i entuzijazam, a kao posljedica pozitivne percepcije o organizacijskoj promjeni. Naime, analiza rezultata istraživanja je pokazala da gotovo i nema razlike između grupe ljudi koja procjenjuje organizacijski događaj kao pozitivan i onih koji isti događaj procjenjuju negativno u iskazivanju emocija sreće i entuzijazma. Također, ista analiza sugerira nepostojanje razlike među onima koji su organizacijski događaj procijenili negativnog za sebe i onih koji su isti procijenili pozitivno za sebe.
Abstract (english) Strategic decision - making process is one of the most important activities of strategic management. The strategic management process consists of an environment analysis, an assessment of the variant and ultimately the choice of the optimal solution for strategic decision. Although the goal of the decision-making process is to make a decision as rational as possible, it's still impossible to ignore other factors. Emotions are one of those factors. Emotions are cognitive responses to internal and external stimuli and if they last for a longer period of time, they turn into moods. Those moods can have a great effect on the organizational climate in the workplace. When considering the interdependence of emotions and strategic decision-making process, the relationships between cognition and emotions needs to be taken into account. Specifically, within cognitive psychology, two leading sets of theories have emerged to explain this relationship. The first group says that emotions have a greater impact on cognition, while more recent studies advocate a greater degree of cognitive impact on emotions. Nonetheless, proponents of both theories will agree that emotions and cognition together exert influence on the decision maker. The relationship between emotion and strategic decision - making process has begun to gain importance in recent years - and this trend is slowly but surley gaining importance in future research. In order to have a better understanding of the interdependence of emotions and strategic making process, a study named: „The role of emotions in strategic decision making process“ was conducted on people in Republic of Croatia who participate in different strategic decision making processes at their workplace. Research has shown that the majority of people, experience emotions of pride and hope when involved in solving problems of strategic importance or when involved in the planning a strategy. In addition, the hypothesis of the involvement of decision makers in planning and problem solving results in positive emotions such as happiness and enthusiasm has partially shown correct. Namely, the analysis of the research results showed that there is almost no difference between the group of people who evaluate an organizational event as positive and those who evaluate the same event negatively in expressing emotions of happiness and enthusiasm. Also, the outcome of the analysis suggests that there is no significant difference between individuals who rate the event as negative and those who rate it as a positive experience.
Keywords
emocija
spoznaja
strategija
strateško odlučivanje
strateški problem
Keywords (english)
emotion
cognition
strategy
strategic decision–making process
strategic problem
Language croatian
URN:NBN urn:nbn:hr:137:706207
Study programme Title: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics Course: Management and Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2020-01-15 16:36:35