In today's modern time, the needs and the wants of tourists are increasingly different. This is the reason of the development of selective forms of tourism. These are special forms of tourism that is individuated and wants to adapt to the individual. One of this forms is cultural tourism. Persons who preffer this type of tourist activity are called cultural tourists. Factors that differentiate them from ordinarytourists are level of education, higher payment power, desire to learn and participate in cultural events, etc. In ofder for cultural tourism products to meer rhe needs of consumers, there are numerous regulations and laws prescribed by international organisations in the field of cultural tourism such as UNESCO, the Council of Europe, the European Union and others. They carry out numerous projects that rise the standards of supply. One of this projects is the European Capital of Culture, whose main objective is to value cities with the potental for the development of cultural tourism. The title of Capital of 2020 is the Croatian city of Rijeka. Through numerous projects and events that will take place in Rijeka during that year, it should become a modern cultural city with a rich and quality offer in that area. Analyzing the cultural offer of the city of Pula, we come to the conclusionthat it is very rich and diverse, but still the great potential is not fully exploited, and the amount of cultural events outside the summer season is not comparable with number of events during summer months. Some examples of good practice are the Spectvla antiqva project, the Pula herritage tour mobile aplication and the Vizialia festival of lights. These products are different from another, but what they have in common is that they combine the cultural history of the city with the modern contents.