The subject of this paper is to analyze the characteristics of the business consumption market. The business consumption market is also called the industrial market. It's very specific and interesting. It is particularly challenging for marketers since it is very important to research consumer behavior for the quality functioning of business markets. One of the chapters of this paper deals with consumer behavior. The number, size and location of consumers, the links between business partners, the nature of product consumption, specific distribution channels and promotional strategies determine the need for business market research. The aim of this paper is to explore the basic theoretical determinants of the business consumption market and to explain the importance of market research. The purpose of this paper is to apply the theoretical concept regarding the business consumption market to a specific practical example. The company selected is IKEA.