Title Turizam događaja Europskih prijestolnica kulture Title (english) Event tourism in European capitals of culture Author Fani Nahtigal Mentor Mauro Dujmović (mentor)Committee member Tamara Floričić (predsjednik povjerenstva)Committee member Mauro Dujmović (član povjerenstva)Committee member Aljoša Vitasović (član povjerenstva)Granter University of Pula Defense date and country 2019-07-03, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Suvremeni turizam podrazumijeva obogaćeniji oblik korištenja slobodnog vremena. S jedne strane suvremeni turizam je socijalna forma življenja i potreba urbanog čovjeka za rekreacijsko kulturološkim sadržajima, a s druge strane pojedine zemlje u suvremenom turizmu vide ostvarivanje mnogih društvenih i ekonomskih vrijednosti. Unatoč činjenici da "kulturni turisti" predstavljaju samo manji dio turista općenito, njihova se uloga ne može zanemariti jer su „kulturni turisti“ obično spremni platiti
... More više za kulturna dobra. Ako se kulturni turizam dobro planira, stanovnici i turisti mogu imati koristi od ponuđenih kulturnih sadržaja. Program koji donosi titula Europske prijestolnice kulture izvrstan je pokušaj promocije europskih gradova kao gradova kulture. Broj kandidata za nominaciju znatno se povećao, budući da se gradovi bore da privuku događaj koji se sada smatra instrumentom za društveno ekonomsku regeneraciju, a ne samo kulturnu manifestaciju. Putem ovog događaja počela se stvarati svijest o različitim regionalnim stilovima kulturnog turizma, koji se odnose ne samo na kulturu koja se konzumira, nego i na organizacije koje upravljaju tom potrošnjom. Svaka nacija i zajednica treba svoje proslave i događaje koji generiraju ponos i osjećaj pripadnosti, i koji grade razvojne kapacitete kroz volontiranje, kapitalna ulaganja i poboljšani marketing. Slično tome, interesne zajednice i subkulture izražavaju se i identificiraju kroz mjesta i događaje. Iako mnogi strahuju od komodifikacije i gubitka kulturne autentičnosti zbog pretjerane produkcije događaja, festivali i hallmark događaji su ipak koristan alat koji omogućuje strateško pozicioniranje i brendiranje nekog mjesta. Less Abstract (english) Modern tourism implies leisure time in its enriched form. On one hand, modern tourism is both the social form of living and the urban people's need for recreational/cultural contents, and on the other hand, certain countries see the realization of many social and economic values in modern tourism. Despite the fact that so called "cultural tourists" represent only a smaller part of tourists in general, their role cannot be overlooked because "cultural tourists" are usually willing to pay
... More more for cultural goods. If cultural tourism is planned well, residents and tourists can benefit from the offered cultural contents. The programme that the European Capital of Culture brings is an excellent attempt to promote European cities as culture cities. The number of candidates for nomination has increased considerably, since cities struggle to attract an event that is now considered a tool for socio-economic regeneration, and not just for cultural manifestation. Through this event, the awareness of different regional styles of cultural tourism has begun to evolve, not only on the culture being consumed, but also on the organizations that manage that consumption. Every nation and community needs its celebrations, events that generate pride and a sense of belonging, and which build development capacity through volunteering, capital investments and improved marketing. Similarly, communities of interest and sub cultures express themselves through events, and they need events and event places to identify with. Exploitation of festivals and hallmark events is worry to many observers fearing commodification, loss of cultural authenticity and over-production of events, but festivals and hallmark events also represents usefull tools to achive strategic positioning and branding of a destination. Less Keywords
kulturni turist
kulturni turizam
kulturni sadržaji
Europske prijestolnice kulture
turizam događaja
Keywords (english)
cultural tourist
cultural tourism
cultural facilities
European city culture
event tourism
Language croatian URN:NBN urn:nbn:hr:137:814194 Study programme Title: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2020-02-24 08:43:30
