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master's thesis
Istraživanje navika korištenja društvenih mreža "Facebook" i "Instagram"
2019. urn:nbn:hr:137:226057
Rašić, Nina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Rašić, N. (2019). Istraživanje navika korištenja društvenih mreža "Facebook" i "Instagram" (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:226057

Rašić, Nina. "Istraživanje navika korištenja društvenih mreža "Facebook" i "Instagram"." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:226057

Rašić, Nina. "Istraživanje navika korištenja društvenih mreža "Facebook" i "Instagram"." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:226057

Rašić, N. (2019). 'Istraživanje navika korištenja društvenih mreža "Facebook" i "Instagram"', Master's thesis, University of Pula, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:226057

Rašić N. Istraživanje navika korištenja društvenih mreža "Facebook" i "Instagram" [Master's thesis]. Pula: University of Pula; 2019 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:137:226057

N. Rašić, "Istraživanje navika korištenja društvenih mreža "Facebook" i "Instagram"", Master's thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:226057

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Metadata
TitleIstraživanje navika korištenja društvenih mreža "Facebook" i "Instagram"
Title (english)The habits of using social networks "Facebook" and "Instagram"
AuthorNina Rašić
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže predstavljaju novi oblik komunikacije među ljudima. Besplatno su sredstvo komunikacije i lako su koristive.U današnje vrijeme gotovo da ne postoji osoba koja ih ne koristi. Na društvenim mrežama ljudi svih životnih uzrasta provode dosta svog slobodnog vremena. One su promijenile način komunikacije u 21.stoljeću kako u privatnom, tako i u poslovnom svijetu. Kompanije sve više pokušavaju komunicirati sa svojim starim i budućim kupcima putem istih. To je najlakši i najbrži način da prikazu sebe velikom broju ljudi.Iako ima puno pozitivnih strana korištenja društvenih mreža, ima i nekoliko negativnih poput ovisnosti i narušavanja privatnosti. Facebook je društvena mreža s najvećim brojem korisnika, a smatra se da bi Instagram mogao dosegnuti tu brojku zbog njegove sve veće popularnosti. Cilj ovog rada bio je istražiti navike korištenja društvenih mreža Facebook i Instagram.
Abstract (english)
Social networks are a new form of communication between people. They are free of charge and easy to use. Nowadays, there is almost no person who does not use them. People of all ages spend a lot of their free time on social networks.They have changed the way we communicate in the 21st century, both in the private and business world. Companies are increasingly trying to communicate with their old and future customers through them. This is the easiest and fastest way to portray yourself to a large number of people. Although there are many positives to using social networks, there are also a few negatives such as addiction and privacy violations. Facebook is the social network with the largest number of users, and it is believed that Instagram could reach this number due to its increasing popularity. The aim of this paper was to explore the habits of using social networks Facebook and Instagram.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:226057
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-03-04 10:01:04