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undergraduate thesis
Kultura kao društveni čimbenik
2015. urn:nbn:hr:137:699631
Frković, Danijela
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Frković, D. (2015). Kultura kao društveni čimbenik (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:699631

Frković, Danijela. "Kultura kao društveni čimbenik." Undergraduate thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:699631

Frković, Danijela. "Kultura kao društveni čimbenik." Undergraduate thesis, University of Pula, 2015. https://urn.nsk.hr/urn:nbn:hr:137:699631

Frković, D. (2015). 'Kultura kao društveni čimbenik', Undergraduate thesis, University of Pula, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:699631

Frković D. Kultura kao društveni čimbenik [Undergraduate thesis]. Pula: University of Pula; 2015 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:137:699631

D. Frković, "Kultura kao društveni čimbenik", Undergraduate thesis, University of Pula, Pula, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:137:699631

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Metadata
TitleKultura kao društveni čimbenik
Title (english)Culture as social factor
AuthorDanijela Frković
MentorLenko Uravić (mentor)
Committee memberDražen Alerić (član povjerenstva)
Committee memberLenko Uravić (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2015-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kotler je definirao kulturu kao: „Skup temeljnih vrijednosti, percepcija, želja i ponašanja koje je neki član društva naučio od obitelji i drugih važnih institucija“. Utjecaj kulture obuhvaća širok spektar društvenih utjecaja, utjecaj jezika, društvenih vrijednosti, vjerovanja, predrasuda, itd. Kultura osigurava ljudima osjećaj identiteta i spoznaje od prihvatljivom načinu ponašanja. Osnovna su obilježja kulture njezine temeljne vrijednosti, norme, običaji i moral. Subkulture se mogu definirati... More kao grupe koje su homogene po svojim uvjerenjima, stavovima, vrijednosnom sustavu, navikama i oblicima ponašanja. Kada se govori o kulturi u aspektu ponašanja potrošača, ona se odnosi na vrijednosti, ideje, predmete i druge smislene simbole koji omogućavaju pojedincima da komuniciraju, interpretiraju i vrednuju kao pripadnici jednog društva. Kultura utječe na cjelokupno ponašanje njezinih pripadnika isto kao što i pripadnici jedne kulture utječu na nju i mijenjaju je. Ovdje marketing predstavlja transmitera kulturnih vrijednosti, a s druge strane, utječe na promjenu kulturnih vrijednosti, a preko njih i na ponašanje potrošača. Less
Abstract (english)
Kotler has defined culture as : „A set of basic values, perceptions , desires and behavior that is a member of the society learned from family and other important institutions.“ The impact of culture encompasses a wide range of social impacts, the impact of language, social values, beliefs, prejudices, etc. Culture provides people a sense of identity and knowledge of acceptable behavior. Basic is the culture of its core values, norms, customs and morals. Subcultures can be defined as groups... More that are homogeneous in their beliefs, attitudes, value system, habits and behaviors . When we talk about culture in the aspect of consumer behavior, it refers to the values, ideas, objects, and other meaningful symbols that allow individuals to communicate, interpret and evaluate as members of society. Culture influences the overall behavior of its members as well as members of one culture influence it and change it. Here, marketing is a transmitter of cultural values, on the other hand, cause a change in cultural values, and through them on consumer behavior . Less
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:137:699631
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-05-09 10:30:42
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