This thesis presents the cultural and historical heritage of Motovun and of the area surrounding it. Throughout centuries, Motovun has been held by many rulers and this fact has left a mark on its buildings and cultural monuments, as well as on the identity of the town. The first part of the thesis offers general information and describes some characteristics of Motovun, as well as the role played by its town walls. This medieval town is divided into three areas that are connected: the old core, the Borgo area, which was built on the southern slope along the town walls, and the suburb called Gradicijol/Gradiziol. The second part of the paper is a succint outline of the cultural and historical heritage of Motovun. This part offers a valid insight into the inestimable relevance of this quaint Istrian town, which we can still witness at present. The last chapter is dedicated to famous Motovunborn people. A few examples of good practice for the development of cultural tourism can be found in the third part of this thesis. The Motovun Film Festival (MFF) is a well known brand of Motovun and it is an event that is attended by more and more people every year. Nevertheless, the Parenzana track and the Veli Jože project also attract numerous visitors, as well as does local gastronomy. All things considered, it can be firmly stated that Motovun is one of the most desirable destinations of the Istrian peninsula.