Sports tourism is a term that has developed quite a bit in recent years. Sports tourism most simply describes a trip with the aim of observing or participating in a sporting event. In general, a sporting event must be the main reason for travel in order to be considered sports tourism. Sports events can be attending various competitions such as the Olympics and various football matches. However, the most common reason for traveling is a vacation, often by the sea. Therefore, a large number of tourists lately trying to combine pleasant with useful-sports and recreation. Croatia is one of the destinations that can provide both to its visitors. The rich and developed Croatian coast, with many different landscapes, abounds in areas that can be used for the development of sports tourism. Istria is the northernmost part of the Croatian coast, which brings it great potential for the development of tourism in general. Istria is also the most visited Croatian region. The diverse landscape and the richness of offers, along with the developed infrastructure and accommodation capacities, make it ideal for the development of selective forms of tourism. Sports tourism in Istria has started to strengthen more and more in the last few years.