Selective forms of tourism are considered to be a very important response to the effects of mass tourism. One of the selective forms of tourism is adventure tourism which is the basis of this work. In the last few years, adventure tourism has become one of the major word trends. The work deals with selective forms of tourism, their development and types. The theoretical framework of adventure tourism includes the definition, characteristics, basic adventure activities offered to tourists and the effects of adventure tourism. It deals with adventure tourism in the world, its historical development, global trends and a real example of this type of tourism based on the state of Chile, which bears the title of the world's best tourist destination. Adventure tourism is developing in Croatia, but much more slowly than in Europe or the rest of the world. An example of good practice in Croatia is given through the travel agency Raftrek Adventure Travel, which specializes in adventure tourism. The SWOT analysis diagnoses Croatian tourism and its advantages. It also shows the environment in which it is positioned and located. The SWOT analysis identified the strengths, weaknesses, opportunities and threats of adventure tourism in Croatia.