This thesis aimed to present the importance of investment in knowledge and intellectual capital. People are the force of every organisation and investing in people is investing in the future. I have tried to demonstrate different methods of investments and human resources management by a certain order. Beginning from formal education to personal development in any sphere of personal professional development, it is important to continuously invest in human capital. Human resources management and its encouragement to the personal development of each employee is very important. The insurance sector is one specific activity in which a workforce is an exceptionally important capital. Especially in the sales department that makes 90 % of the total human capital. Insurance sales mostly depend on a human factor, on the knowledge and understanding of the sales subject matter. Insurance is the trust with the clients and it is not acceptable to have superficial or insufficient knowledge. Human capital management in the insurance also has got an important role because it is extremely hard in the type of work such as insurance to daily lead and manage a workforce. Motivation, encouragement to ongoing employee engagement has to be performed on a daily basis. Euroherc Insurance Plc. is one good example of the modern society that exceptionally appreciates the development of human resources within the society and continuously invests in human capital and creates the best conditions for their development.