Consumer behavior is influenced by new trends in the behavior of people in general, technological inventions, cross-cultural transfer behavior and the like. Therefore, the marketers to closely monitor any changes in the environment and consumers, which will result in changes in the behavior of its target segment. Environmental awareness and environmental responsibility need and obligation today. Consumer awareness is formed in the direction of environmentally friendly products that contribute to the quality of the environment. Green marketing is a type of social marketing, which involves collaboration with suppliers and dealers, partners and competitors to achieve environmentally sustainable development throughout the value chain, and also requires the cooperation of all business functions in order to find the best possible solutions have two main guiding principle, profit and a positive contribution to the environment. The connection between modern society where the individual is the center of attention, and the inevitable environmental concerns are social networks. For these individuals present their views on various topics, and are associated with their like-minded people.