Marketing plan za mala poduzeća

Filipović, Martina

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undergraduate thesis

83 1983

Marketing plan za mala poduzeća

2020. urn:nbn:hr:137:587858

Filipović, Martina

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Filipović, M. (2020). Marketing plan za mala poduzeća (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:587858

MLA 8th Edition

Filipović, Martina. "Marketing plan za mala poduzeća." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:587858

Chicago 17th Edition

Filipović, Martina. "Marketing plan za mala poduzeća." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:587858

Harvard

Filipović, M. (2020). 'Marketing plan za mala poduzeća', Undergraduate thesis, University of Pula, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:587858

Vancouver

Filipović M. Marketing plan za mala poduzeća [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:137:587858

IEEE

M. Filipović, "Marketing plan za mala poduzeća", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:587858

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:587858

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Metadata

Title	Marketing plan za mala poduzeća
Title (english)	Marketing Plan for Small Businesses
Author	Martina Filipović
Mentor	Erik Ružić (mentor)
Committee member	Dragan Benazić (predsjednik povjerenstva)
Committee member	Erik Ružić (član povjerenstva)
Committee member	Ariana Nefat (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2020-09-29, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Cilj rada je izrada marketinškog plana za poduzeće OPG Oklen koji će poduzeću pripomoći da se uzdigne iznad konkurencije, da definira svoju marketinšku strategiju i analizira unutarnje i vanjske čimbenike koji utječu na njega. Teorijski dio sastoji se od statističkih prikaza i proučavanja marketinga i njegove provedbe kroz marketinški plan, dok je u drugom dijelu prikazana kratka povijest poduzeća i cijela razrada marketinškog planiranja koje uključuje fazu planiranja, provedbe i kontrole.... More
Abstract (english)	The aim of this paper is to create a marketing plan for the company OPG Oklen which will help the company to rise above the competition, to define its marketing strategy and analyze the internal and external factors that affect it. The theoretical part consists of statistical presentations and studies of marketing and its implementation through a marketing plan, while the second part presents a brief history of the company and the whole elaboration of marketing planning which includes the... More
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:137:587858
Study programme	Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Course: Marketing Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2020-09-29 16:12:33

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