With this thesis on "How does Generation Z use the media?" it will cover a theoretical aspect important for understanding the connection between modern society and the media. The media experienced a major upswing during the 20th and 21st centuries and became a major intermediary in communication. Although we cannot classify them as good or bad, the media play a significant role in the lives of individuals and are a necessary part of all important human activities. A key part of this thesis tries to explain the role of multigenerational marketing, distinguish generations and meet the generation that is just becoming a full member of the market and community - Generation Z. Generation Z is still unknown in many studies, but it's as well a generation preceded by more than half a century of influence on key social priorities. Given that the role of this generation in the community is growing and that this generation is a potential target group of many activities in the market, It is also made a research as a part of this thesis. The research defined the relationship between the media and Generation Z in normal everyday situations and the relationship in an emergency situation such as the COVID19 pandemic. The research showes how this generation will greatly influence changes in communities. Although, the changes are diffucult to accept, but as Gail Sheehy (n.d.) once said: "If we not change, we don’t grow. If we don’t grow, we don’t live."