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undergraduate thesis
Utjecaj informacijske tehnologije na odnose unutar kanala distribucije
2020. urn:nbn:hr:137:700606
Erceg, Žana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Erceg, Ž. (2020). Utjecaj informacijske tehnologije na odnose unutar kanala distribucije (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:700606

Erceg, Žana. "Utjecaj informacijske tehnologije na odnose unutar kanala distribucije." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:700606

Erceg, Žana. "Utjecaj informacijske tehnologije na odnose unutar kanala distribucije." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:700606

Erceg, Ž. (2020). 'Utjecaj informacijske tehnologije na odnose unutar kanala distribucije', Undergraduate thesis, University of Pula, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:700606

Erceg Ž. Utjecaj informacijske tehnologije na odnose unutar kanala distribucije [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:137:700606

Ž. Erceg, "Utjecaj informacijske tehnologije na odnose unutar kanala distribucije", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:700606

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Metadata
TitleUtjecaj informacijske tehnologije na odnose unutar kanala distribucije
Title (english)The influence of information technology on the relationships within the distribution channel
AuthorŽana Erceg
MentorDanijela Križman Pavlović (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Informacijske tehnologije predstavljaju tehnološku osnovu koja je revolucionirala kanale distribucije kao sudionike i na načine na koje će se odvijati posredničke aktivnosti koje omogućuju da proizvedeni proizvodi stignu od njihova ishodišta do konačnog mjesta prodaje. Svrha kanala distribucije je olakšavanje prostorne i vremenske transformacije dobara od proizvođača do potrošača. Danas učinkovita distribucija nije ostvariva bez postojanja jednog ili više posrednika koji se mogu... More okarakterizirati kao agenti, brokeri, posrednici, te prodavači na veliko i malo. Temeljni cilj poslovanja svakog poduzeća u implementaciji kanala distribucije jest da putem generiranja njegovih komponenti, poput logističkog prijevoza, skladištenja proizvoda, pakiranja te sličnih aktivnosti poveća vrijednost svojim proizvodima, odnosno da prodajna cijena tih proizvoda bude veća od ukupnih troškova proizvodnog i distributivnog procesa. Less
Abstract (english)
Information technologies represent the technological basis that revolutionized distribution channels as participants and ways in which intermediary activities will take place and which enable that manufactured products reach from their origin (manufacturer) to their final point of sale (consumer), which in this case is a physical process. The distribution channel is a set of interdependent institutions linked by a common business interest, which purpose is to facilitate the... More spatial and temporal transformation of goods from producers to consumers. They represent the physical paths of the feed that some emphasis implements to reach end customers. Effective distribution today is not achievable without the existence of one or more intermediaries who can be characterized as agents, brokers and wholesalers and retailers. The basic goal of every business in implementing distribution channels is to increase the value of its products through the generation of its components such as logistics, warehousing, packaging, inventory control and similar activities, that is, the selling price of these products is greater than the total cost of the production and distribution process. In this way, companies generate profits on their manufactured products, which they deliver to the end customers through the distribution channels, and which bear the final selling price, thereby obtaining a purchase value that is realistically reduced from the production selling price. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:700606
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-06 11:40:56
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