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master's thesis
Praćenje ponašanja korisnika pomoću usluge Google Tag Manager i Analytics
2020. urn:nbn:hr:137:052002
Višković, Mateo
University of Pula
Faculty of Informatics in Pula

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Višković, M. (2020). Praćenje ponašanja korisnika pomoću usluge Google Tag Manager i Analytics (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:052002

Višković, Mateo. "Praćenje ponašanja korisnika pomoću usluge Google Tag Manager i Analytics." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:052002

Višković, Mateo. "Praćenje ponašanja korisnika pomoću usluge Google Tag Manager i Analytics." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:052002

Višković, M. (2020). 'Praćenje ponašanja korisnika pomoću usluge Google Tag Manager i Analytics', Master's thesis, University of Pula, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:052002

Višković M. Praćenje ponašanja korisnika pomoću usluge Google Tag Manager i Analytics [Master's thesis]. Pula: University of Pula; 2020 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:137:052002

M. Višković, "Praćenje ponašanja korisnika pomoću usluge Google Tag Manager i Analytics", Master's thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:052002

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Metadata
TitlePraćenje ponašanja korisnika pomoću usluge Google Tag Manager i Analytics
Title (english)Tracking user behavior with Google Tag Manager and Analytics
AuthorMateo Višković
MentorDarko Etinger (mentor)
Committee memberNikola Tanković (predsjednik povjerenstva)
Committee memberDarko Etinger (član povjerenstva)
Committee memberSiniša Miličić (član povjerenstva)
GranterUniversity of Pula
(Faculty of Informatics in Pula)
Pula
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Information Systems and Information Science
Abstract
Začetkom web analitike, koja se poistovjećuje s otkrivanjem serverovih dnevnika grešaka započelo je doba prikupljanja podataka u digitalnome svijetu. Međutim, pravi iskorak u izradi analitičkih alata i korištenju analitike desio se krajem 20. stoljeća i početka 21. stoljeća zbog eksponencijalnog rasta interneta. Kako bi se što uspješnije upravljalo i prikupljalo podacima koji se kasnije obrađuju uporaba analitičkih alata postala je gotovo neophodna. Poznatiji alati kao što su Google Tag Manager, Google Analytics i Hotjar omogućili su korisnicima upravljanje oznakama u svrhu prikupljanja podataka ili interakcije sa stranicom, te obradu istih uz brojne mogućnosti analize i grafičkog prikaza. Također, prikupljeni podaci omogućili su uvid u interakciju posjetitelja s web stranicom čime se ispitivanje upotrebljivosti značajno poboljšalo i pružilo novi pogled pri izradi korisničkih sučelja. Navedene alate i metode bolje se može razumjeti pogledom na stvarni primjer rada analitike naveden u zadnjem poglavlju rada.
Abstract (english)
With the advent of web analytics, which is identified with the discovery of server error logs, the era of data collection in the digital world has begun. However, a real breakthrough in the development of analytical tools and the use of analytics occurred in the late 20th century and early 21st century due to the exponential growth of the Internet. In order to more successfully manage and collect data that is later processed, use of analytical tools has become almost indispensable. Well-known tools such as Google Tag Manager, Google Analytics and Hotjar have allowed users to manage tags for the purpose of collecting data or interacting with pages and to, process them with a numerous possibilities of analysis and graphical display options. Also, the collected data provided insight into the interaction of visitors with the website, which significantly improved the usability testing and provided a new perspective in the development of user interfaces. These tools and methods can be better understood by looking at the actual example of analytics work given in the last chapter of the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:052002
Study programmeTitle: Master in Informatics; specializations in: Master in Informatics, Master in Informatics, specialisation: teaching
Course: Master in Informatics, Master in Informatics, specialisation: teaching
Study programme type: university
Study level: graduate
Academic / professional title: magistr/magistra edukacije informatike (magistr/magistra edukacije informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-13 10:22:29