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undergraduate thesis
Primjena holističkog marketinga u turizmu
2019. urn:nbn:hr:137:669771
Cukarić, Katarina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Cukarić, K. (2019). Primjena holističkog marketinga u turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:669771

Cukarić, Katarina. "Primjena holističkog marketinga u turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:669771

Cukarić, Katarina. "Primjena holističkog marketinga u turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:669771

Cukarić, K. (2019). 'Primjena holističkog marketinga u turizmu', Undergraduate thesis, University of Pula, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:669771

Cukarić K. Primjena holističkog marketinga u turizmu [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:669771

K. Cukarić, "Primjena holističkog marketinga u turizmu", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:669771

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Metadata
TitlePrimjena holističkog marketinga u turizmu
Title (english)Implementation of holistic marketing in tourism
AuthorKatarina Cukarić
MentorAriana Nefat (mentor)
Committee memberDanijela Križman Pavlović (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-05-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tema ovog rada je primjena holističkog marketinga u turizmu. Koncepcija holističkog marketinga temelji se na razvoju, dizajnu, provedbi marketinškog programa, procesa i aktivnosti koje prepoznaju njihovu širinu i meĎusobnu zavisnost. U teorijskom djelu objašnjen je nastanak pojedinih marketinških koncepcija, koje su predhodile kocepciji holističkog marketinga, a to su proizvodna koncepcija, koncepcija proizvoda, prodajna koncepcija i koncepcija marketinga. Kod koncepcija holističkog marketinga, objašnjene su četiri dimenzije: interni marketing, integrirani marketing, marketing poslovnih rezultata i marketing odnosa. Za primjer primjene holističkog marketinga u turizmu uzeto je najveće turističko poduzeće u Hrvatskoj, Valamar Riviera d.d. Na primjeru Valamara razrađene su dimenzije holističkg marketinga.
Abstract (english)
The subject of this paper is the application of holistic marketing in tourism. The concept of holistic marketing is based on the development, design, implementation of marketing programs, processes and activities. The theoretical part explains the cration of marketing concepts, which preceded the split of holistic marketing: product marketing, concept of product, sales concept and marketing concept. The concept of holistic marketing explains four dimensions: internal marketing, integrated marketing,marketing of business results and marketing relations. The largest tourist company in Croatia, Valamar Riviera d.d., was taken as an example of the application of holistic marketing in tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:669771
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-07 11:10:53