Globalization has affected tourism business. A modern tourist needs the utmost attention and quality of the tourist service provided, and given the increasing level of information, it can be seen that his demands are growing. Travel travels are priced competitively, and for contemporary tourists, travel experiences must be more intense. In addition, the direction of tourism is going to reduce travel, frequent travel, according to the tourist's own interests and their experiences. Technology development and constant market changes require a well-designed offer that will attract tourists. In addition to quality accommodation, transportation, gastronomy and other important tourist offer elements, a quality organization of events is required. Tourism events require special preparation and organization, and ultimately affect the economic indicators of the destination, taking into account the identity of the destination itself. Well-known world events are doing just that, while on the other hand in the Republic of Croatia there is a weak supply of tourist events. The aim of this paper is to analyze the importance of tourist events for better placement of tourist destinations.