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undergraduate thesis
Planiranje marketinških aktivnosti turističke destinacije
2019. urn:nbn:hr:137:724307
Harmadi, Irena
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Harmadi, I. (2019). Planiranje marketinških aktivnosti turističke destinacije (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:724307

Harmadi, Irena. "Planiranje marketinških aktivnosti turističke destinacije." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:724307

Harmadi, Irena. "Planiranje marketinških aktivnosti turističke destinacije." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:724307

Harmadi, I. (2019). 'Planiranje marketinških aktivnosti turističke destinacije', Undergraduate thesis, University of Pula, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:724307

Harmadi I. Planiranje marketinških aktivnosti turističke destinacije [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:137:724307

I. Harmadi, "Planiranje marketinških aktivnosti turističke destinacije", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:724307

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Metadata
TitlePlaniranje marketinških aktivnosti turističke destinacije
Title (english)Planning of marketing activities of tourist destinations
AuthorIrena Harmadi
MentorDanijela Križman Pavlović (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberMarija Bušelić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Nositelji marketinga u turizmu i postupak planiranja marketinških aktivnosti u svakoj turističkoj destinaciji sadrže vrlo važnu ulogu. Planiranje i izrada strateških planova svake destinacije ključna je za njezin uspjeh i što bolju poziciju na turističkom tržištu, dok su nositelji marketinga u turizmu ključni za kvalitetno i pravilno provođenje marketinških aktivnosti u turističkoj destinaciji. U radu su prikazana obilježja planiranja marketinških aktivnosti na primjeru dviju hrvatskih... More turističkih destinacija – Splita i Dubrovnika, te su oba plana ovih destinacija uspoređena. Less
Abstract (english)
Marketing manager in tourism and marketing planning procedure contains very important roal in every tourist destination. Planning and making strategic plans of each tourist destination it's crucial for her success and a better position on tourism market, while the marketing manager in tourism are crucial for good quality and proper implementation of marketing activities in tourist destination. The paper presents the characteristics of planning marketing activities for the example of... More two Croatian tourist destinations – Split and Dubrovnik, and both plans of these destinations are compared. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:724307
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-08 12:49:59
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