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undergraduate thesis
Plasiranje novog proizvoda na tržište
2019. urn:nbn:hr:137:006003
Opšivač, Matija
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Opšivač, M. (2019). Plasiranje novog proizvoda na tržište (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:006003

Opšivač, Matija. "Plasiranje novog proizvoda na tržište." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:006003

Opšivač, Matija. "Plasiranje novog proizvoda na tržište." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:006003

Opšivač, M. (2019). 'Plasiranje novog proizvoda na tržište', Undergraduate thesis, University of Pula, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:006003

Opšivač M. Plasiranje novog proizvoda na tržište [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:137:006003

M. Opšivač, "Plasiranje novog proizvoda na tržište", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:006003

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Metadata
TitlePlasiranje novog proizvoda na tržište
Title (english)Placement of the new product to the market
AuthorMatija Opšivač
MentorAriana Nefat (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Praćenje i istraživanje tržišta polazište je svekolikih spoznaja na kojima se temelje strateške odluke u domeni razvoja i dizajna novih proizvoda te upravljanja markom. Proizvod je danas temeljna sastavnica marketinškog spleta u strateškom planiranju poslovanja tvrtke. Da bi se sustavno upravljalo novim proizvodom tijekom svih faza njegovog razvoja pretpostavka je sinergija svih faza razvoja novog proizvoda. Cilj ovoga rada je istražiti proces razvoja novoga proizvoda te ukazati na vodeće elemente istoga, važnost samoga procesa u suvremeno doba, ali i određene rizike koji se tijekom njegove izvedbe javljaju. Svrha rada je na konkretnom primjeru iz prakse primijeniti teorijska saznanja u svezi plasiranja novog proizvoda na tržište.
Abstract (english)
Market monitoring and research are the starting point for all the insights that underpin strategic decisions in new product development, design and brand management. Today, the product is a fundamental component of the marketing mix in strategic business planning. In order to manage a new product systematically during all stages of its development, the premise is synergies of all stages of development of a new product, and one phase cannot exist without the other. The aim of this paper is to investigate the process of developing a new product and to point out the leading elements of a new product, the importance of the process itself in modern times, as well as the specific risks that arise during its application. The purpose of this paper is to apply theoretical knowledge about the marketing of a new product, to clarify the process and life cycle of a particular product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:006003
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-12-09 11:21:25