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undergraduate thesis
Analiza konkurencije u industriji proizvodnje piva
2019. urn:nbn:hr:137:521658
Harmadi, Leo
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Harmadi, L. (2019). Analiza konkurencije u industriji proizvodnje piva (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:521658

Harmadi, Leo. "Analiza konkurencije u industriji proizvodnje piva." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:521658

Harmadi, Leo. "Analiza konkurencije u industriji proizvodnje piva." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:521658

Harmadi, L. (2019). 'Analiza konkurencije u industriji proizvodnje piva', Undergraduate thesis, University of Pula, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:521658

Harmadi L. Analiza konkurencije u industriji proizvodnje piva [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:137:521658

L. Harmadi, "Analiza konkurencije u industriji proizvodnje piva", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:521658

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Metadata
TitleAnaliza konkurencije u industriji proizvodnje piva
Title (english)Competition analysis in the Croatian beer industry
AuthorLeo Harmadi
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu smo definirali problematiku pivske industrije u Republici Hrvatskoj i njezinu važnost. Proizvodnja piva za Hrvatsku ima sve veći značaj kroz utjecaj na gospodarstvo pa se tako proizvodnja piva, odnosno industrija ogledava kroz pozitivne utjecaje na gospodarstvo. U proizvodnji piva dolazi do sve većih inovacija na tržištu kako bi se stekla konkurentska prednost. Sve je veći broj malih pivovara koje se pokušavaju probiti na tržište, a glavna proizvodnja usmjerena je na novi oblik pive ,,craft pivo"
Abstract (english)
In this work, we have defined the problems od beer production in Republic of Croatia and her competitiveness on market. Beer production for Croatia have big and positive influence on the economy. Nowdays, in beer production there are many innovations on market how would many companies get competitive adventage. there are a lot of small beer craft who are trying to get on the market and their production is directed to new form of beer ,,craft beer."
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:521658
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-12-10 10:12:19