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undergraduate thesis
Primjena etičkog kodeksa u kontekstu marketinga u HNK Hajduk Split
2019. urn:nbn:hr:137:237014
Maričević, Mislav
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Maričević, M. (2019). Primjena etičkog kodeksa u kontekstu marketinga u HNK Hajduk Split (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:237014

Maričević, Mislav. "Primjena etičkog kodeksa u kontekstu marketinga u HNK Hajduk Split." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:237014

Maričević, Mislav. "Primjena etičkog kodeksa u kontekstu marketinga u HNK Hajduk Split." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:237014

Maričević, M. (2019). 'Primjena etičkog kodeksa u kontekstu marketinga u HNK Hajduk Split', Undergraduate thesis, University of Pula, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:237014

Maričević M. Primjena etičkog kodeksa u kontekstu marketinga u HNK Hajduk Split [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:237014

M. Maričević, "Primjena etičkog kodeksa u kontekstu marketinga u HNK Hajduk Split", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:237014

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Metadata
TitlePrimjena etičkog kodeksa u kontekstu marketinga u HNK Hajduk Split
Title (english)The implementation of the ethical codex in sport marketing in HNK Hajduk Split
AuthorMislav Maričević
MentorAriana Nefat (mentor)
Committee memberDanijela Križman Pavlović (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada jest Etički kodeks u kontekstu marketinga u HNK Hajduk Split. U ovom završnom radu ću pobliže objasniti samu etiku, etiku u marketingu, definirati etički kodeks, objasniti osnove marketinga općenito te sportski marketing. Glavni dio rada je objasniti i opisati HNK Hajduk Split, približiti Hajduk kroz povijest, opisati marketing i najbitniji dio ovoga rada jest sam Kodeks HNK Hajduk Split. Potrebno je da poduzeća imaju svoj Kodeks, odnosno skup određenih pravila i navika koja određuju pravila kojih se zaposlenici trebaju pridržavati prilikom obavljanja određenih aktivnosti. Prije svake donesene odluke trebaju se zapitati da li je ta odluka ispravna, etična, te hoće li imati pozitivan učinak na samo poduzeće.
Abstract (english)
The topic of this final papet is the code of ethics in the context of marketing at HNK Hajduk Split. In this final paper, I will explain in more detail of the ethics, ethics in marketing, marketing in general, and sports marketing. The main part of the paper is to explain and describe HNK Hajduk Split, to describe history of Hajduk, marketing and most important describe code of ethics od Hajduk. It is necessary that company have Code of ethics, set of specific rules and habits that set out rules that employees hould adapt when they preforming certain activites. Before any decision is made, they need to ask whether is that decision correct, ethical and is that desicion will have positive effect on company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:237014
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-12-10 10:38:38