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master's thesis
Kvaliteta usluge u uslužnom poduzeću
2020. urn:nbn:hr:137:212592
Zović, Petra
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Zović, P. (2020). Kvaliteta usluge u uslužnom poduzeću (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:212592

Zović, Petra. "Kvaliteta usluge u uslužnom poduzeću." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:212592

Zović, Petra. "Kvaliteta usluge u uslužnom poduzeću." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:212592

Zović, P. (2020). 'Kvaliteta usluge u uslužnom poduzeću', Master's thesis, University of Pula, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:212592

Zović P. Kvaliteta usluge u uslužnom poduzeću [Master's thesis]. Pula: University of Pula; 2020 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:137:212592

P. Zović, "Kvaliteta usluge u uslužnom poduzeću", Master's thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:212592

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Metadata
TitleKvaliteta usluge u uslužnom poduzeću
Title (english)Qvality of service in a service company
AuthorPetra Zović
MentorAriana Nefat (mentor)
Committee memberLenko Uravić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-02-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U suvremenim uvjetima poslovanja kvaliteta je jedan od važnih preduvjeta opstanka i razvoja svakog poduzeća. Turistička i hotelska poduzeća pružaju usluge turistima i gostima i u izravnom su kontaktu s njima, pa je stoga od velike važnosti implementirati sustav upravljanja kvalitetom u poslovanje. Poduzeće koje implementira sustav kvalitete u poslovanje, ostvaruje konkurentsku prednost na tržištu. Predmet istraživanja ovoga rada odnosi se na analizu kvalitete usluge u uslužnom poduzeću. Cilj je ovoga rada definirati kvalitetnu te analizirati važnost kvalitete usluge u uslužnom poduzeću. Svrha je ovoga rada teorijski koncept u vezi kvalitete usluge primijeniti na konkretan primjer iz prakse. U radu se analizira poduzeće Arena Hospitality Group.
Abstract (english)
In today's business environment, quality is one of the important preconditions for the survival and development of every company. Tourism and hotel companies provide services to tourists and guests and are in direct contact with them, so it is of great importance to implement a quality management system in business. The company that implements the quality system in the business, has a competitive advantage in the market. The subject of this paper is related to the analysis of service quality in a service company. The aim of this paper is to define quality and analyze the importance of quality of service in a service company. The purpose of this paper is to apply the theoretical concept regarding service quality to a specific practical example. This paper analyzes the company Arena Hospitality Group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:212592
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-01-07 11:01:07