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master's thesis
Društveni marketing na društvenim mrežama
2020. urn:nbn:hr:137:100622
Pliško, Matea
University of Pula

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Pliško, M. (2020). Društveni marketing na društvenim mrežama (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:100622

Pliško, Matea. "Društveni marketing na društvenim mrežama." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:100622

Pliško, Matea. "Društveni marketing na društvenim mrežama." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:100622

Pliško, M. (2020). 'Društveni marketing na društvenim mrežama', Master's thesis, University of Pula, accessed 06 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:100622

Pliško M. Društveni marketing na društvenim mrežama [Master's thesis]. Pula: University of Pula; 2020 [cited 2024 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:100622

M. Pliško, "Društveni marketing na društvenim mrežama", Master's thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:100622

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Metadata
TitleDruštveni marketing na društvenim mrežama
Title (english)Social marketing on social networks
AuthorMatea Pliško
MentorAriana Nefat (mentor)
Committee memberLenko Uravić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
Pula
Defense date and country2020-02-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Od kako su se pojavile društvene mreže, uvelike se promijenila komunikacija među ljudima. Društvene mreže nude različite usluge, pa tako najčešće povezuju ljude putem interneta. Društvene mreže novi su oblik kako opće, tako i poslovne komunikacije, pa svaka ozbiljnija tvrtka vodi računa o prisutnosti na društvenim mrežama. One su postale jedan od najlakšeg puta za stvaranje lojalnosti kod kupaca i najmoćnijeg alata za osvajanje novih. U poslovanju omogućuju kvalitetno i brzo povezivanje s ciljanim skupinama, te mogu donijeti korisnike, kupce i investitore, pa čak i globalnu prepoznatljivost. Tako su svoje mjesto na društvenim mrežama pronašle i društvene kampanje. Društvene su kampanje dio društvenog marketinga. Društveni marketing povezuje društvene probleme i ciljeve organizacije. To je koncept kojim se postiže sinergija i formiranje veza s interesno-utjecajnim skupinama. Cilj je društvenog marketinga prvenstveno ostvarenje društveno korisnog cilja, dok je marketinška promocija u drugom planu. Mnogo je prednosti od oglašavanja društvenih kampanja putem društvenih mreža, no mali je broj ljudi koji tu prednost znaju kvalitetno iskoristit. Cilj ovog diplomskog rada je objasniti teorijske značajke društvenog marketinga te objasniti odnos između društvenog marketinga i društvenih mreža.
Abstract (english)
Since social networks have emerged, communication among people has changed greatly. Social networks offer different services, so they connect people online. Social networks are a new form of both general and business communications, so every serious company takes account of the presence on social networks. They have become one of the easiest ways to create customer loyalty and the most powerful tool to conquer new ones. In business, they provide quality and fast connectivity with target groups, and can bring customers, buyers and investors, and even global recognition. So their social network sites also found social campaigns. Social campaigns are part of social marketing. Social marketing links the social issues and goals of the organization. This is a concept that achieves synergy and forming links with interest-influential groups. The goal of social marketing is primarily to achieve a socially useful goal while marketing promotion is in the second plan. There are many benefits of social campaign advertising through social networks, but it is very easy to trap. The aim of this graduate thesis is to explain the theoretical features of social marketing and to explain the relation between social marketing and social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:100622
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-01-07 11:05:25