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master's thesis
Fizičko okruženje kao aspekt oblikovanja hotelske usluge
2019. urn:nbn:hr:137:161112
Biuk, Matko
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Biuk, M. (2019). Fizičko okruženje kao aspekt oblikovanja hotelske usluge (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:161112

Biuk, Matko. "Fizičko okruženje kao aspekt oblikovanja hotelske usluge." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:161112

Biuk, Matko. "Fizičko okruženje kao aspekt oblikovanja hotelske usluge." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:161112

Biuk, M. (2019). 'Fizičko okruženje kao aspekt oblikovanja hotelske usluge', Master's thesis, University of Pula, accessed 06 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:161112

Biuk M. Fizičko okruženje kao aspekt oblikovanja hotelske usluge [Master's thesis]. Pula: University of Pula; 2019 [cited 2025 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:161112

M. Biuk, "Fizičko okruženje kao aspekt oblikovanja hotelske usluge", Master's thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:161112

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Metadata
TitleFizičko okruženje kao aspekt oblikovanja hotelske usluge
Title (english)Physical environment as the aspect of hotel service design
AuthorMatko Biuk
MentorAriana Nefat (mentor)
Committee memberDanijela Križman Pavlović (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Osnovno značenje fizičkog okruženja jest pretvaranje neopipljivog u što je moguće većoj mjeri opipljivo te u upravljanju percepcijama i očekivanja korisnika te izražava pozicioniranje uslužnog poduzeća. Obzirom da upravlja percepcijama i očekivanjima korisnika, odluke o uređenju interijera, osvjetljenju, mirisima, glazbi, bojama, uniformama te način komunikacije čini integralni dio usluge stvarajući ozračje u kojem se usluga odvija i time direktno utječući na dojam i zadovoljstvo korisnika,... More odnosno gosta. Kako bi se gost što lakše odlučio na kupnju usluge određenoga hotelu, osim kvalitete bitno je i njegovo okruženje u kojem će usluga biti pružena. To podrazumijeva pristupačnu lokaciju, lokaciju lijepog i primamljivog izgleda, lokaciju koja pruža dodatne usluge koje se ne mogu naći u hotelu i jedna od najbitnijih stavki u današnje vrijeme, lokaciju koja pruža sigurnost, pa se pružanjem točno onoga što kupac treba i želi, može se vrlo lako osigurati bolja uspješnost od konkurencije. Less
Abstract (english)
The basic meaning of a physical environment is to turn it into intangible as far as possible to be more tangible and to manage perceptions and expectations of the user and express the positioning of a service company. Considering the user's perceptions and expectations, decisions about interior design, lighting, smells, music, colors, uniforms and the way of communication makes it an integral part of the service creating the atmosphere in which the service takes place and thereby directly... More influencing the impression and satisfaction of the user or guest. In order to make it easier for a guest to purchase a hotel's services, besides quality, the environment in which the service will be provided is essential. This implies an accessible location, a location of a nice and attractive look, a location that provides additional services that can not be found in the hotel and one of the most important items in the present time, a location that provides security, and by providing exactly what the customer needs and wants can be it is very easy to ensure better performance than the competition. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:161112
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-01-07 12:24:23
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