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master's thesis
Wellness turizam kao dio turističke ponude
2021. urn:nbn:hr:137:718224
Škoro, Ivana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Škoro, I. (2021). Wellness turizam kao dio turističke ponude (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:718224

Škoro, Ivana. "Wellness turizam kao dio turističke ponude." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:718224

Škoro, Ivana. "Wellness turizam kao dio turističke ponude." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:718224

Škoro, I. (2021). 'Wellness turizam kao dio turističke ponude', Master's thesis, University of Pula, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:718224

Škoro I. Wellness turizam kao dio turističke ponude [Master's thesis]. Pula: University of Pula; 2021 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:137:718224

I. Škoro, "Wellness turizam kao dio turističke ponude", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:718224

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Metadata
TitleWellness turizam kao dio turističke ponude
Title (english)Wellness tourism as part of the tourist offer
AuthorIvana Škoro
MentorAljoša Vitasović (mentor)
Committee memberMauro Dujmović (predsjednik povjerenstva)
Committee memberBranko Bogunović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Selektivni oblici turizma sve više dolaze do izražaja na turističkom tržištu. Jedan od sve popularnijih oblika je wellness turizam. Wellness turizam oblik je zdravstvenog turizma. Zdravstveni turizam dobiva sve više na značaju zahvaljujući europskim trendovima prema kojim preko 10% turista putuje na različite zdravstvene tretmane u inozemstvo. Pomoću wellness turizma, turistička ponuda određenog objekta ili destinacije se upotpunjuje. Predmet istraživanja rada odnosi se na analizu wellness turizma kao turističke ponude. Cilj je istraživanja definirati osnovne postavke turizma, objasniti selektivne oblike turizma, te analizirati temeljne značajke wellness turizma. Osim toga, cilj je istraživanja analizirati wellness ponudu na konkretnom primjeru. Svrha je istraživanja teorijski koncept u vezi wellness turizma primjeniti na konkretan primjer. Odabrano je hotelsko poduzeće Arena Hospitality Group. U radu se analizira i poslovanje Arena Hospitality Group, te predstavlja njihova wellness ponuda.
Abstract (english)
Selective forms of tourism are increasingly coming to the fore in the tourism market. One of the most popular forms today is wellness tourism. Wellness tourism is a form of health tourism. Health tourism is gaining in importance thanks to European trends according to which over 10% of tourists travel for various health treatments abroad. With the help of wellness tourism, the tourist offer of a certain facility or destination is completed. The subject of the research is the analysis of wellness tourism as a tourist offer. The aim of the research is to define the basic settings of tourism, explain selective forms of tourism, and analyze the basic features of wellness tourism. In addition, the aim of the research is to analyze the wellness offer on a concrete example. The purpose of the research is to apply the theoretical concept of wellness tourism to a concrete example. The hotel company Arena Hospitality Group was selected. The paper also analyzes the operations of Arena Hospitality Group, and presents their wellness offer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:718224
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Tourism and Development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2021-07-08 08:26:40