Tourism is a set of activities. We can perfectly connect music in tourism into one whole because we actually get a lot more time than we can and imagine we just need to set very good goals on how to present music in tourism in a certain location in the best and most authentic way. We have good examples of practice in a world where countries with only one known name have created an identity and thus become destinations potentially for some musician or a certain type of music. We should renew a lot in the education of future and current tourism workers so that when in contact with tourists in the best possible way they can transfer knowledge, our culture and customs to other people, because our tourism is not just the sun and more and we see from day by day that tourists are interested in our heritage and lifestyle and how to live in a rural area in general and here we come to our most important aspect and that is music. Music is not always an intangible thing, music includes cultural instruments, folk dances and the like. By applying music in cultural tourism, we can raise the price of the offer on one scale more than the time itself to have a rich offer and look for new quality products. The identity of tourist destinations is built through employees and service providers and by involving the domicile population.