Title Naiva kao kulturno turistički proizvod sjeverozapadne Hrvatske Title (english) Naive as a cultural tourist of northwestern Croatia Author Anamarija Generalić Mentor Aljoša Vitasović (mentor)Committee member Branko Bogunović (predsjednik povjerenstva)Committee member Aljoša Vitasović (član povjerenstva)Committee member Mauro Dujmović (član povjerenstva)Granter University of Pula Defense date and country 2021-09-13, Croatia Scientific / art field, SOCIAL SCIENCES Abstract U pisanju završnog rada fokus je bio na naivnoj umjetnosti u sjeverozapadnoj hrvatskoj, tj. da li naiva kao kulturno turistički proizvod ojačava ili oslabljuje turizam u sjeverozapadnoj hrvatskoj, a pisanjem ovog rada saznaje saznaje se kako naiva kao kulturno turistički proizvod, ojačava dolazak turista u sjeverozapadnu hrvatsku . U radu se objašnjava što je to zapravo naivna umjetnost, kako je nastala te se opravdava činjenica da postoji mogućnost razvoja novih proizvoda. Naslovima u radu, dolazi se do zaključka kako je naiva nekada bila mnogo više poznatija nego što je to danas. Naravno, uz pravu organizaciju, upornost i vjernost lokalnog stanovništva i financijske potpore države, naiva kao kulturno turistički proizvod sjeverozapadne hrvatske mogla bi ponovo oživjeti te doprinijeti Hrvatskoj kao što je to nekada činila.
Upravo analiza tržišta u Japanu i samo objašnjenje u radu kako Japan doživljava hrvatsku naivnu umjetnost nam govori kako je naivna umjetnost svjetski poznati fenomen. Što znači kako ima potencijal za dolazak turista ne samo iz hrvatske ili Europe nego iz cijelog svijeta. Iako je u Japanu hrvatska naivna umjetnost poznata, ona je danas tek aktualna što nam također ukazuje na to kako novi turistički proizvod zaista može otvoriti oči ljudima u svijetu kako bi trebali doći upravo u Hrvatsku da pogledaju svu tu ostavštinu te usput obiđu i ostale dijelove hrvatske što bi puno značilo hrvatskom turizmu općenito.
Novo smišljeni proizvod, u ovom slučaju je to naivna umjetnost, daje nam poticaj te želju za bijegom od stvarnosti te nam daje mogućnost doživljaja što je sama priča samih nasljednika slikara naivne umjetnosti koji nam ispričaju priče kakvi su slikari bili zapravo kada su se „ugasile kamere“. Gost također boravi te hoda dvorištem i ulicama kojima su to činili upravo slikari, taj doživljaj što je ujedno i nematerijalno kulturno turistički proizvod.
u ovome smislu. Sjeverozapadna regija ima upravo toliko potencijala, a isto tako i neiskorištenih resursa da bi naivna umjetnost zaista mogla ponovo oživjeti. Naivna umjetnost nije kao nekada, no to ne znači da tako mora biti i u budućnosti. Naivna umjetnost kao takva je od samog svog početka originalna što znači da ima svoju originalnu priču. Kako nam naivna umjetnost prikazuje lokalnu baštinu te način svakodnevnog života, to nam govori kako se time stječe tradicija slikanja istog. Također nam je bitna i treba ju održati živom jer njena metoda slikanja na staklu obrnutom metodom zaštićeno dobro republike hrvatske.
Ovim smišljenim novim nematerijalnim proizvodom turisti kada bi pobjegli od svakodnevnice, poželjeli bi, uz dobru kulturno turističku ponudu, ostati u obiteljskim gospodarskim imanjima gdje bi imali priliku upoznati tradiciju te ujedno i iskusiti te doživjeti svijet kako su nekada naši poznati živjeli te gdje su oni to živjeli i stvarali svoju veliku umjetničku ostavštinu. U današnje vrijeme pandemije gdje vlada mnogo zaraženih osoba, smatra se kako bi ova ponuda bila idealna za sve turiste jer bi spojili ugodno s koristim što znači da bi mogli biti sigurni od zaraženosti u ruralnim mjestima gdje vlada manji broj zaraženih te gdje su ljudi više oprezniji, ali isto tako bi mogli uživati i naučiti nešto novo, ali i odnijeti naivnu umjetnost u velikom sjećanju te ovakav turistički proizvod se ne može platiti no pamti se zauvijek. Naivna umjetnost svakako može ponovo oživjeti uz ovaj novo smišljeni turistički proizvod.
Abstract (english) In writing the final paper, the focus was on naive art in northwestern Croatia, whether naive as a cultural tourism product strengthens or weakens tourism in northwestern Croatia, and writing this paper learns how naive as a cultural tourism product, strengthens the arrival of tourists in northwestern Croatia. The paper explains what naive art really is, how it was created and justifies the fact that there is a possibility of developing new products. The titles in the paper lead to the conclusion that the naive was once much better known than it is today. Of course, with the right organization, perseverance and loyalty of the local population and financial support of the state, the naive as a cultural and tourist product of northwestern Croatia could revive and contribute to Croatia as it once did.
It is the analysis of the market in Japan and the very explanation in the paper on how Japan perceives Croatian naive art that tells us that naive art is a world-famous phenomenon. Which means that it has the potential for tourists to come not only from Croatia or Europe but from all over the world. Although Croatian naive art is known in Japan, it is only current today, which also shows us how a new tourist product can really open the eyes of people around the world that they should come to Croatia to see all this heritage and along the way visit other parts of Croatia. which would mean a lot to Croatian tourism in general.
The newly conceived product, in this case naive art, gives us the impetus and desire to escape from reality and gives us the opportunity to experience what is the story of the heirs of naive art painters who tell us stories of what painters really were when “cameras went off “. The guest also stays and walks through the courtyard and the streets where the painters did it, an experience that is also an intangible cultural and tourist product.
The Northwest region has just as much potential, as well as untapped resources, for naive art to really come to life again. Naive art is not as it used to be, but that does not mean that it must be so in the future. Naive art as such is original from the very beginning which means it has its own original story. As naive art shows us the local heritage and the way of everyday life, this tells us how the tradition of painting it is acquired. It is also important to us and should be kept alive because its method of painting on glass with the reverse method is a protected good of the Republic of Croatia.
With this invented new intangible product, tourists would like to stay in everyday family estates, where they would have the opportunity to get to know the tradition and at the same time experience and experience the world as our celebrities once lived and where they are. lived and created their great artistic legacy. Nowadays pandemics where there are many infected people, it is considered that this offer would be ideal for all tourists because they would combine comfortable with benefits which means they could be safe from infection in rural areas where there are fewer infected and where people are more careful , but they could also enjoy and learn something new, but also take away naive art in great memory, and this kind of tourist product cannot be paid for, but it is remembered forever. Naive art can certainly be revived with this newly designed tourist product.
Keywords
Naiva
Nastanak naive
Naivna umjetnost
Hlebinska škola
Ivan Generalić
Franjo Mraz
Tehnika slikanja na staklu obrnutom metodom
KUL Hlebine
Naivno slikarstvo
Naivno kiparstvo
SWOT analiza naive
Keywords (english)
Naive
The Origin of Naive
Naive Art
The Hlebine School
Ivan Generalić
Franjo Mraz
Inverted Glass Painting Technique
KUL Hlebine
Naive Painting
Naive Sculpture
SWOT analysis of naive
Language croatian URN:NBN urn:nbn:hr:137:818011 Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2021-09-29 17:44:29
