Title Poduzetnici i globalizacija
Title (english) Entrepreneurs and globalization
Author Matea Kaurin
Mentor Violeta Šugar (mentor)
Committee member Kristina Afrić Rakitovac (predsjednik povjerenstva)
Committee member Violeta Šugar (član povjerenstva)
Committee member Sabina Lacmanović (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2021-09-30, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Economics of Entrepreneurship
Abstract Definirati pojam globalizacije, kao i poduzetnika vrlo je višeznačno i kompleksno te ovisi o aspektu istraživanja koje može biti ekonomsko, socijalno, kulturno, komunikacijsko, ekološko ili pak upravljačko. Globalizacijom se pojačao intenzitet odnosa među ljudima i zemljama te uspostavio globalan način razmišljanja, odnosno globalni „mindset“. Jednako se odrazilo i na poslovni svijet u kojem današnji globalni stil života iziskuje stalno ulaganje u znanje, napredak tehnologije, istraživanje i razvoj. Posljedično tome, može se reći kako je globalizacija utjecala na rast i razvoj brojnih industrija, dovela je do razvoja tržišne ekonomije, ali i znanosti, suvremene tehnologije, demokracije te kretanja kapitala, roba, ljudi i informacija kroz ukidanje i širenje granica. Globalizacija se u poslovnom svijetu može promatrati i kao složeni skup procesa koji potiče glokalizaciju, odnosno integraciju lokalnog i globalnog s jedinstvenim ishodima u raznovrsnim geografskim područjima. Trenutno se svijet nalazi u doista uzbudljivoj fazi globalnog gospodarskog razvoja kada se uslijed korona krize postavljaju brojne prepreke i potrebe za prilagodbom novim načinima života. Bez obzira na trenutno stanje, globalizacija i dalje otvara brojne nove poslovne potencijale. Poslovne se mogućnosti stvaraju na način na koji se stvara umjetničko djelo - kombiniranjem niza varijabli na jedinstven način stoga poduzetnici koji žele djelovati na globalnim tržištima, moraju svoje ideje i poslovanje prilagoditi unutar najperspektivnijih industrija te se okrenuti vizionarskom načinu razmišljanja. Porastom globalne svijesti o određenim problemima, povećao se i broj nevladinih organizacija koje se tim problemima bave te su usmjereni kako na nacionalnu tako i na globalnu razinu. Posljednjih se godina s intenzivnim razvojem tehnologije sve veća pozornost daje poduzećima koja djeluju na području visokih tehnologija upravo zato što je to područje specifično okarakterizirano velikim brojem inovacija i teži postizanju sve veće konkurentnosti na tržištu. Takva poduzeća mogu djelovati poticajno te predstavljati uzor uspješnosti, kreativnosti i inovativnosti. IT kao globalna industrija koja se globalno širi te iziskuje kadrove koje dolaze iz cijelog svijeta, traži globalna znanja i globalne talente, odnosno ne poznaje granice globalnog djelovanja predstavlja najbolji mogući ključ transformacije i formulu za rješenje problema kako globalnih razmjera tako i na nivou država i njihovih regulatornih tijela.
Abstract (english) Defining the concept of globalization, as well as entrepreneurs, is very ambiguous and complex and depends on the aspect of research that can be economic, social, cultural, communication, environmental or management. Globalization has intensified the intensity of relations between people and countries and established a global way of thinking, ie a global "mindset". It has equally affected the business world where today’s global lifestyle requires constant investment in knowledge, advances in technology, research and development. Consequently, it can be said that globalization has affected the growth and development of many industries, led to the development of market economy, but also science, modern technology, democracy and the movement of capital, goods, people and information through the abolition and expansion of borders. Globalization in the business world can also be viewed as a complex set of processes that encourages glocalization, ie the integration of local and global with unique outcomes in various geographical areas. Currently, the world is in a truly exciting phase of global economic development when the corona crisis poses a number of obstacles and needs to adapt to new ways of life. Regardless of the current situation, globalization continues to open up a number of new business potentials. Business opportunities are created in the way a work of art is created - by combining a series of variables in a unique way, therefore entrepreneurs who want to operate in global markets must adapt their ideas and business within the most promising industries and turn to a visionary way of thinking. With the increase of global awareness of certain problems, the number of non-governmental organizations that deal with these problems has increased and are focused on both the national and global level. In recent years, with the intensive development of technology, increasing attention is paid to companies operating in the field of high technology precisely because this area is specifically characterized by a large number of innovations and strives to achieve increasing competitiveness in the market. Such companies can act as a stimulus and represent a model of success, creativity and innovation. IT as a global industry that is expanding globally and requires staff who come from all over the world, seeks global knowledge and global talents, or knows no boundaries of global action is the best possible key to transformation and a formula for solving problems both globally and at the level of countries and their regulatory bodies.
Keywords
poduzetnici
globalizacija
glokalizacija
KOF indeks globalizacije
globalni gospodarski razvoj
inovacije
IT globalna industrija
utjecaj pandemije
korona kriza
Keywords (english)
entrepreneurs
globalization
glocalization
KOF Globalization Index
global economic development
innovations
IT global industry
the impact of a pandemic
corona crisis
Language croatian
URN:NBN urn:nbn:hr:137:905637
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Management and Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
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Created on 2021-11-02 01:25:56