Entrepreneurship is the process of creating and building something new with the goal of making a profit. The reasons for embarking on entrepreneurship are gaining control, working with things that the entrepreneur loves and exploiting the potential. Women entrepreneurs find motivation in achievements and achieving independence. Their characteristic features are creativity, energy, realism. They make the decision to start their own business between the ages of 35 and 45, which is ten years more than for men. Women's entrepreneurship in Croatia has experienced a slight increase in the past few years, but still not enough, which can be seen in the figures. According to statistics for 2017, only 22% of companies are owned by women, while men own twice as much. Women entrepreneurs have difficulties with financial resources but also with lack of information. That is why in Croatia there are various institutions and organizations that promote the development of women's entrepreneurship, provide support to women entrepreneurs and share advice from their own experiences.