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master's thesis
Umjetna inteligencija u poslovanju
2021. urn:nbn:hr:137:255757
Vozila, Marija
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Vozila, M. (2021). Umjetna inteligencija u poslovanju (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:255757

Vozila, Marija. "Umjetna inteligencija u poslovanju." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:255757

Vozila, Marija. "Umjetna inteligencija u poslovanju." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:255757

Vozila, M. (2021). 'Umjetna inteligencija u poslovanju', Master's thesis, University of Pula, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:255757

Vozila M. Umjetna inteligencija u poslovanju [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:255757

M. Vozila, "Umjetna inteligencija u poslovanju", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:255757

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Metadata
TitleUmjetna inteligencija u poslovanju
Title (english)Artificial intelligence in business
AuthorMarija Vozila
MentorVioleta Šugar (mentor)
Committee memberSabina Lacmanović (predsjednik povjerenstva)
Committee memberVioleta Šugar (član povjerenstva)
Committee memberKristina Afrić Rakitovac (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
U ovom digitalnom dobu primjena umjetne inteligencije u poslovanju doprinosi velike uštede poduzećima na vremenu i novcu, a istovremeno i povećanje razine kvalitete i zadovoljstva klijenata. Poduzeća koja su ju implementirala u svoje poslovanje su konkurentna na tržištu, a ona koja ju uskoro ne implementiraju neće više imati svoju poziciju na tržištu. Osim u poslovanju, umjetna inteligencija je prisutna u svakodnevnom životu putem virtualnih asistenata, tijekom internet kupovine i mobilnog bankarstva, kod pametnih domova i automobila. Umjetna inteligencija svojim razvojem diktira budućnost koja se neće moći izbjeći. Rad se bavi utjecajem primjene umjetne inteligencije na radna mjesta i poslovanje, o njenoj mogućoj prijetnji ljudima te o njenoj primjeni u borbi s koronavirusom.
Abstract (english)
In this digital age, the application of artificial intelligence in business contributes to great savings for companies in time and money and at the same time increases the level of quality and customer satisfaction. Companies that have implemented artificial intelligence in their business are competitive in the market and those companies that will not implement it soon will no longer have their position in the market. Except in business, artificial intelligence is present in everyday life through virtual assistants, during online shopping and mobile banking, in smart homes and cars. Artificial intelligence dictates the future with its development which will not be avoided. The text discusses about impact of applied artificial intelligence on jobs and businesses, the threat of artificial intelligence on civilization and the application of artificial intelligence in the fight against coronavirus.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:255757
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Management and Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-23 10:19:23