With the constant advancement in technology, there are changes in everyday activities, business and communication. The advent of social networks has changed the way we communicate but also get certain information. To adapt to this, companies are starting to create profiles on social networks and classify social networks into their marketing as a tool with which they want to get closer to their customers and show them their offer. Social networks are also important for tourism and hospitality industry. As tourists share their experiences with their friends, it’s an opportunity to promote a particular destination or service. Companies in tourism therefore turn to social media marketing to impress people and encourage them to visit their facilities. On the other side, some companies use social media to attract the workforce and present themselves as a good employer. The goal of this research was to determine the presence of Istrian hotel companies on social networks and the extent of their use of social networks in the company's operations. Data is collected using an online survey completed by marketing employees. The results of the research showed that companies in the Istrian hotel industry use advertising through search engines but they are also using social networks as a marketing tool, among which Facebook and Instagram were used by all respondents. The content on social networks is taken care of by the employees of the company or the marketing agency. While for better promotion and influence on people, they hire influencers.