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undergraduate thesis
Analiza funkcija pakiranja na primjeru linije proizvoda Cedevita
2020. urn:nbn:hr:137:985890
Milašinović, Bojana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Milašinović, B. (2020). Analiza funkcija pakiranja na primjeru linije proizvoda Cedevita (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:985890

Milašinović, Bojana. "Analiza funkcija pakiranja na primjeru linije proizvoda Cedevita." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:985890

Milašinović, Bojana. "Analiza funkcija pakiranja na primjeru linije proizvoda Cedevita." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:985890

Milašinović, B. (2020). 'Analiza funkcija pakiranja na primjeru linije proizvoda Cedevita', Undergraduate thesis, University of Pula, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:985890

Milašinović B. Analiza funkcija pakiranja na primjeru linije proizvoda Cedevita [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:137:985890

B. Milašinović, "Analiza funkcija pakiranja na primjeru linije proizvoda Cedevita", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:985890

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Metadata
TitleAnaliza funkcija pakiranja na primjeru linije proizvoda Cedevita
Title (english)Analysis of packaging functions on the example of the Cedevita product line
AuthorBojana Milašinović
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pakiranje je nuţnost današnjice koja utječe na cijenu i atraktivnost proizvoda, štiti i čuva proizvod od vanjskih utjecaja, olakšava transport, skladištenje i prodaju. Funkcija pakiranja objedinjuje niz elemenata koji su sastavna komponenta proizvoda, a on treba imati svoj omot i ambalaţu, svrhu pakiranja, ukazivati na prednosti i nedostatke tog pakiranja, odabir ciljne skupine koju će proizvod privući pakiranjem i marketinški splet sa svojim instrumentima koji će pomoći unaprijediti... More konačnu prodaju proizvoda. Ambalaţa je glavni čimbenik omatanja proizvoda da bi se sačuvali njegovi esencijalni sastojci, ali osim svojih temeljnih ciljeva, javlja se još jedan sekundaran cilj, a to je dizajn ambalaţe. Ovim radom se na primjeru Cedevitine linije proizvoda prikazalo pakiranje kao temeljna odrednica u odluci kupaca o kupnji odreĎenog proizvoda, a upravo Cedevita kao brend instant napitaka i jedan od najdugovječnijih u regiji i trţišni lider u multivitaminskim proizvodima, učinkovito razvija svoju funkciju pakiranja te upućuje ciljnoj skupini poruku o kvaliteti svojih proizvoda i bogatstvu njihove nutritivne vrijednosti. Cedevita je uloţila maksimalan trud u strateške marketinške aktivnosti vizualnog dizajna i identiteta svojih proizvoda na trţištu, pa je stoga ona u svom pakiranju daleko ispred konkurencije. Less
Abstract (english)
Packaging is a necessity of today that affects the price and attractiveness of the product, protects and preserves the product from external influences, facilitates transport, storage and sale. The packaging function combines a number of elements that are an integral component of the product, and it should have its packaging, the purpose of packaging, point out the advantages and disadvantages of packaging, select the target group that the product will attract with packaging and... More marketing mix with its instruments to help improve the final product sales. Packaging is a major factor in wrapping a product to preserve its essential ingredients, but in addition to its basic goals, another secondary goal emerges, and that is packaging design. On the example of Cedevita's product line, with this paper is presented packaging as a fundamental determinant in customers decisions to buy a particular product, and Cedevita as a brand of instant drinks and one of the long-lasting in the region and market leader in multivitamin products, effectively develops its packaging function and sends a message to target groups about the quality of their products and the richness of their nutritional value. Cedevita has invested maximum effort in the strategic marketing activities of the visual design and identity of its products on the market, so it is far ahead of the competition in its packaging. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:985890
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-23 15:31:29
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