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undergraduate thesis
Marketing kontroverznih proizvoda
2020. urn:nbn:hr:137:411747
Čavec, Eleonora
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Čavec, E. (2020). Marketing kontroverznih proizvoda (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:411747

Čavec, Eleonora. "Marketing kontroverznih proizvoda." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:411747

Čavec, Eleonora. "Marketing kontroverznih proizvoda." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:411747

Čavec, E. (2020). 'Marketing kontroverznih proizvoda', Undergraduate thesis, University of Pula, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:411747

Čavec E. Marketing kontroverznih proizvoda [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:411747

E. Čavec, "Marketing kontroverznih proizvoda", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:411747

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Metadata
TitleMarketing kontroverznih proizvoda
Title (english)Marketing of the Controversial Products
AuthorEleonora Čavec
MentorAriana Nefat (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad se bavi problematikom kontroverznih proizvoda na trţištu koji mogu imati štetne učinke za potrošače i društvo. Bez obzira na moguće posljedice konzumiranja proizvoda, njihova ponuda je traţena, a marketing legalan. Svrha rada je istraţiti marketing tih proizvoda kako bi se rasvijetlila njihova kontroverza. U radu je analiziran marketing kontroverznih proizvoda duhana, alkohola i igara na sreću. TakoĎer je i izvršena anketa unutar 33 studenta na sveučilištu Juraja Dobrile u Puli koji su dali svoje viĎenje i stavove o marketingu kontroverznih proizvoda.
Abstract (english)
The paper deals with the issue of controversial products in the marketing that can have detrimental effects on consumers and society. Regardless of the possible consequences of consuming products, their offer is sought, and marketing is legal. The purpose of this paper is to explore the marketing of these products to shed light on their controversy. The paper analyzes the marketing of controversial products such as cigarettes, alcohol and gambling products. A survey was also conducted among 33 students of the Juraj Dobrila University in Pula who gave their opinions and views on the marketing of controversial products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:411747
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-21 13:02:42