Market and competition research are one of the main tasks of every company. Efforts are being made to gather as much information as possibe to make the strategy effective. The main role is placed on competition to anticipate their business in order to stand out and take over the market. In addition to competition, when creating strategy, it is necessery to research customers, because their behavior and decision making are determined not only by the goods offered on market but also by all external infuences. The strategic situation requires detailed research of internal and external factors. Business decision making is a complex process in which several methods are being used and each method carries a risk. With the introduction of modern technology in economics, we see appearence of neuroeconomics and neuromarketing. They are emerging to explore the psychological side of making decisions. Neuromarketing is customer-oriented by using various psychological encouragement, we try to get reaction from custumers to use the products. The development of Internet and on-line dana collecting is becoming more common, products are becoming more accessibe to customers.