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undergraduate thesis
Održivi marketing turističke destinacije
2020. urn:nbn:hr:137:134719
Fatorić, Andrea
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Fatorić, A. (2020). Održivi marketing turističke destinacije (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:134719

Fatorić, Andrea. "Održivi marketing turističke destinacije." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:134719

Fatorić, Andrea. "Održivi marketing turističke destinacije." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:134719

Fatorić, A. (2020). 'Održivi marketing turističke destinacije', Undergraduate thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:134719

Fatorić A. Održivi marketing turističke destinacije [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:134719

A. Fatorić, "Održivi marketing turističke destinacije", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:134719

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Metadata
TitleOdrživi marketing turističke destinacije
Title (english)Sustainable tourism destination marketing
AuthorAndrea Fatorić
MentorDanijela Križman Pavlović (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberMarija Bušelić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-07-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Marketing u turizmu je društveni i upravljački proces kroz koji turističke destinacije plasiraju vlastite turističke proizvode, ili usluge, na tržište putem indirektnih i direktnih distribucijskih kanala kako bi se zadovoljile želje i potrebe turista. Zadatak marketinga u turizmu je prepoznavanje ciljnih segmenata turističkog tržišta na koje će najbolje plasirati vlastite turističke proizvode, odnosno turističke atrakcije, smještajne kapacitete, ugostiteljske objekte i ostale pomoćne usluge... More turističkih destinacija. Svrha ovog završnog rada je ukazati kako je koncepcija održivog marketinga, koja se bavi društvenim, ekološkim i ekonomskim problemima, izuzetno važna za razvoj turističkih destinacija u budućnosti. Opći cilj rada je istražiti odrednice koncepcije održivog marketinga turističke destinacije. Posebni cilj rada je analizirati provođenje ciljeva i strategija održivog marketinga na primjeru turističke destinacije Istre. Less
Abstract (english)
Marketing in tourism is a social and managerial process, through which, tourist destinations are launching their own products and services to the market using direct and indirect distribution channels to satisfy all tourists’ needs and wants. Purpose of marketing in tourism is the recognition of key segments in tourism market where it will most effectively launch its tourism products, be it tourist attractions, accommodation capacities, restaurants and other peripheral services connected... More to tourism destinations. The purpose of this paper is showing how much of importance the conception of sustainable marketing has in social, ecological and economic problems, which are extremely important for further development of tourism destinations. General goal is researching into sustainable marketing of tourism destinations. Specific goal of this paper is to analyze the implementation of sustainable marketing goals and strategies, using as an example the tourist destination of Istria. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:134719
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-03-31 10:28:05
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