Marketing activities are very important for marketing businesses. By planning and organizing such activities, the company promotes itself and its products, but also in order to increase the success of positive products in the market. Therefore, this paper will discuss important marketing activities for marketing. An enterprise marketing plan is a complex strategic tool that also presents guidelines and activities that will be applied in a business for the purpose of successful business productivity. So on expample of Podravka it will be made the marketing plan, where there will be shown with this applicative exampe how the successful marketing planning is made. In developing its market plan, Podravka uses types of planning based on strategy and long - term goals that have been implemented in its production. Its products are recognized among the competition as high quality and the same customers with high preferences and loyalty. Although our products are somewhat more expensive than the competition, the reason is that Podravka offers high quality of its products produced by highly sophisticated technology. The company has many years of knowledge and reputation as such, knows its internal and external environment and is able to present itself to potential customers.