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undergraduate thesis
Inovacije u cijenama
2020. urn:nbn:hr:137:176185
Ćićak, Arian
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Ćićak, A. (2020). Inovacije u cijenama (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:176185

Ćićak, Arian. "Inovacije u cijenama." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:176185

Ćićak, Arian. "Inovacije u cijenama." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:176185

Ćićak, A. (2020). 'Inovacije u cijenama', Undergraduate thesis, University of Pula, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:176185

Ćićak A. Inovacije u cijenama [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:176185

A. Ćićak, "Inovacije u cijenama", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:176185

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Metadata
TitleInovacije u cijenama
Title (english)Pricing Innovation
AuthorArian Ćićak
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cijena je jedini element marketing miksa koji donosi prihod dok svi ostali predstavljaju troškove, te se ujedno smatra kao jedna od najfleksibilnijihelemenata obzirom na njenu mogućnost brze promijene i prilagodbe zarazlikuod karakteristika proizvoda i kanala distribucije. Cijena može biti definirananamnogo načina, a isto tako može imati veliki broj pojavnih oblika i termina. Pri utvrđivanju prodajne cijene krećemo od iznosa koje je tržište voljnoplatiti za navedenu uslugu. Osim standardnih načina određivanja cijena, danas seunovije vrijeme javljaju noviji pristupi cjenovnog formiranja. Tijekomovogzavršnog rada istražuju se pristupi određivanja cijena koji se u jednurukusmatraju inovacijama: pay per use, pay what you want, freemium, flatrate, name your own price, a la cart, aukcije, nove cjenovne metrike te povećanacjenovna transparentnost
Abstract (english)
Price is the only element of the marketing mix that brings revenue whileall others represent costs, and is also considered as one of the most flexibleelements given its ability to quickly change and adjust as opposed to product features and distribution channels. Price can be defined in many ways, andit can also have a large number of manifestations and terms. In determining the selling price, we start from the amount that the market iswilling to pay for the specified service. In addition to standard pricing methods, newer pricing approaches are emerging today. This final paper explorespricing approaches that are considered innovations on the one hand: payper use, pay what you want, freemium, flatrate, name your own price, a lacart, auctions, new price metrics, and increased price transparency
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:176185
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-04-25 10:03:24