Title Društveno odgovorno poslovanje na primjeru HEP grupe
Title (english) Corporate social responsibility: the case of HEP Group
Author Iris Lukež
Mentor Kristina Afrić Rakitovac (mentor)
Committee member Ines Kersan-Škabić (predsjednik povjerenstva)
Committee member Kristina Afrić Rakitovac (član povjerenstva)
Committee member Lela Tijanić (član povjerenstva)
Granter University of Pula Pula
Defense date and country 2020-07-09, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Društveno odgovorno poslovanje usklađeno je s etičkim, zakonskim i poslovnim
očekivanjima, a također i s onim što društvo očekuje od tvrtki ili nadilazi takva
očekivanja. Riječ je o relativno novom pojmu koji se počeo razvijati nakon svijest o
potrebi odgovornog društva, u 60-im i 70-im godinama prošlog stoljeća. Danas je isti
način poslovanja potican, a kroz koju godinu će vjerojatno biti i zakonom propisano,
ali također i nametnuto od strane države, odnosno domicilnog, međunarodnog i
globalnog tržišta i gospodarstva. U radu su prikazana odabrana obilježja primjene
koncepcije društveno odgovornog poslovanja u HEP grupi. HEP društveno
odgovorno poduzetništvo doživljava na način koji njima odgovara, a ne na koji bi ono
trebalo biti. Teško je ocijeniti primjenu samog društveno odgovornog poduzetništva
na primjeru HEP-a, kada oni sami diktiraju tempo uvođenja samih strategija s
obzirom da su praktički monopolisti na tržištu, točnije pokrivaju preko 90% tržišta. Cilj
empirijskog istraživanja bilo je analizirati percepciju šire javnosti o primjeni koncepcije
u HEP-u. Instrument istraživanja bila je on-line anketa. Istraživanje je obuhvatilo 230
osoba. Istraživanje je pokazalo kako velika većina ispitanika ne razumije sam pojam
društveno odgovorno poduzetništva, miješa pojam s vlastitom percepcijom.
Percepcija HEP grupe je kod polovice ispitanika pozitivno, a kod druge polovice
negativna.
Abstract (english) Corporate social responsibility is in line with ethical, legal and business expectations,
as well as with what society expects from companies, or exceeds such expectations.
It is a relatively new concept that began to develop after the awareness of the need
for a responsible society, in the 60s and 70s of the last century. Today, the same way
of doing business is encouraged, and in a few years it will probably be prescribed by
law, but also imposed by the state. The paper presents selected features of the
application of the concept of corporate social responsibility in HEP Group. HEP
Group perceives socially responsible entrepreneurship in a way that suits them and
not in the way it should be. It is difficult to assess the application of socially
responsible entrepreneurship on the example of HEP Group when they themselves
dictate the pace of introduction of the strategies themselves, given that they are
practically monopolists in the market, more precisely they cover over 90% of the
market. The aim of the empirical research was to analyze the perception of the
general public about the application of the concept in HEP. The research instrument
was an online survey. The study included 230 people. The research showed that the
vast majority of respondents do not understand the very concept of socially
responsible entrepreneurship, confusing the concept with their own perception. The
perception of the HEP Group is positive in half of the respondents and negative in the
other half.
Keywords
društveno odgovorno poslovanje
HEP grupa
proizvodnja električne energije
održivi razvoj
ekološko okruženje i društvena zajednica
društvena odgovornost i etika menadžera
Keywords (english)
socially responsible business
HEP Group
electricity production
sustainable development
ecological environment and social community
social responsibility and ethics of managers
Language croatian
URN:NBN urn:nbn:hr:137:598084
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Management and Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
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Access conditions Open access
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Created on 2022-05-04 11:01:53