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master's thesis
Oglašavanje na društvenim mrežama: stavovi generacije Z
2021. urn:nbn:hr:137:575253
Hodak, Martina
University of Pula

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Hodak, M. (2021). Oglašavanje na društvenim mrežama: stavovi generacije Z (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:575253

Hodak, Martina. "Oglašavanje na društvenim mrežama: stavovi generacije Z." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:575253

Hodak, Martina. "Oglašavanje na društvenim mrežama: stavovi generacije Z." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:575253

Hodak, M. (2021). 'Oglašavanje na društvenim mrežama: stavovi generacije Z', Master's thesis, University of Pula, accessed 18 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:575253

Hodak M. Oglašavanje na društvenim mrežama: stavovi generacije Z [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 December 18] Available at: https://urn.nsk.hr/urn:nbn:hr:137:575253

M. Hodak, "Oglašavanje na društvenim mrežama: stavovi generacije Z", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:575253

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Metadata
TitleOglašavanje na društvenim mrežama: stavovi generacije Z
Title (english)Advertising on social network: Attitudes of Generation Z
AuthorMartina Hodak
MentorIva Slivar (mentor)
Committee memberTea Golja (predsjednik povjerenstva)
Committee memberIva Slivar (član povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
GranterUniversity of Pula
Pula
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog rada je uključivao istraživanje koje se radilo da se utvrdi postoji li razlika u stavovima prema oglašavanju na društvenim mrežama s obzirom na dob ispitanika. Glavni cilj ovog rada je utvrditi što utječe na stav potrošača generacija Z prema samim oglasima na društvenim mrežama, upoznati se s teorijskim aspektima oglašavanja kroz društvene mreže te kako oglašavanje kroz društvene mreže može utjecati na razne generacije. Nastojali su se otkriti stavovi generacije Z o oglašavanju na društvenim mrežama. Istraživanje je provedeno isključivo za potrebe pisanja diplomskog rada, a provelo se putem anketnog upitnika na uzorku od 102 ispitanika iz Hrvatske. Znanstvene metode koje su se koristile u radu su uključivale indukciju, dedukciju, analizu, sintezu, te statističke metode. Rezultati istraživanja su pokazali kako generacija Z oglase smatra prenametljivima, te smatraju da bi poduzeća trebala biti kreativnija u budućnosti.
Abstract (english)
This project includes research that determined is there a different opinion about social media advertising between different generations. The main purpose of this project was to determine what affects the decision-making process when it comes to social media advertising with generation Z, to introduce theoretical aspects of social media advertising and how can social media advertising affect different generations. The aim was to determine generation Z opinion about social media marketing. The research was conducted exclusively for this project, by a survey with a sample of 102 examinees from Croatia. Scientific methods that were used in the project are induction, deduction, synthesis and statistical methods. The project has shown that Generation Z considers social media marketing intrusive and companies should get more creative in the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:575253
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-01 13:34:21