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master's thesis
Istraživanje konkurencije poduzeća Zagrebačka banka
2021. urn:nbn:hr:137:321529
Rosanda, Lara
University of Pula

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Rosanda, L. (2021). Istraživanje konkurencije poduzeća Zagrebačka banka (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:321529

Rosanda, Lara. "Istraživanje konkurencije poduzeća Zagrebačka banka." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:321529

Rosanda, Lara. "Istraživanje konkurencije poduzeća Zagrebačka banka." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:321529

Rosanda, L. (2021). 'Istraživanje konkurencije poduzeća Zagrebačka banka', Master's thesis, University of Pula, accessed 06 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:321529

Rosanda L. Istraživanje konkurencije poduzeća Zagrebačka banka [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:321529

L. Rosanda, "Istraživanje konkurencije poduzeća Zagrebačka banka", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:321529

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Metadata
TitleIstraživanje konkurencije poduzeća Zagrebačka banka
Title (english)Research of competition of the company Zagrebačka banka
AuthorLara Rosanda
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
Pula
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tržište je mjesto na kojem se susreću subjekti ponude i potražnje. Konkurencija je pojava na tržištu s kojom se susreću gotova sva poduzeća. Konkurencija predstavlja suparništvo između poduzeća koja prodaju slične proizvode ili imaju istu ciljanu publiku. Konkurencija se tako može javiti kao potpuna, odnosno savršena konkurencija te kao nepotpuna, odnosno nesavršena konkurencija. Glavne vrste nesavršene konkurencije su monopol, duopol i oligopol. Kako bi utjecaj konkurencije bio što manji, za poduzeće je važno istraživanje tržišta. Istraživanje tržišta minimizira tržišne rizike i neizvjesnost. Taj proces sastoji se od tri faze: pripreme faze, manipulativne faze te finalne faze. Cilj istraživanja provedenog u sklopu ovog diplomskog rada je otkriti navike i stavove ispitanika o korištenju bankarskih usluga s naglaskom na poduzeće „Zagrebačka banka“.
Abstract (english)
The market is the place where the subjects of supply and demand meet. Competition is a market phenomenon that almost all companies face. Competition is a rivalry between companies that sell similar products or have the same target audience. Competition can thus appear as complete or perfect competition and as incomplete or imperfect competition. The main types of imperfect competition are monopoly, duopoly and oligopoly. In order to minimize the impact of competition, market research is important for a company. Market research minimizes market risks and uncertainty. This process consists of three phases: the preparation phase, the manipulative phase and the final phase. The aim of the research conducted as part of this thesis is to reveal the habits and attitudes of respondents about the use of banking services with an emphasis on the company "Zagrebačka banka".
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:321529
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-02 09:14:06