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master's thesis
Financijska analiza McDonald's i Coca Cola u ovisnosti o tržišnoj strukturi
2021. urn:nbn:hr:137:356877
Cipov, Dajana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Cipov, D. (2021). Financijska analiza McDonald's i Coca Cola u ovisnosti o tržišnoj strukturi (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:356877

Cipov, Dajana. "Financijska analiza McDonald's i Coca Cola u ovisnosti o tržišnoj strukturi." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:356877

Cipov, Dajana. "Financijska analiza McDonald's i Coca Cola u ovisnosti o tržišnoj strukturi." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:356877

Cipov, D. (2021). 'Financijska analiza McDonald's i Coca Cola u ovisnosti o tržišnoj strukturi', Master's thesis, University of Pula, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:356877

Cipov D. Financijska analiza McDonald's i Coca Cola u ovisnosti o tržišnoj strukturi [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:356877

D. Cipov, "Financijska analiza McDonald's i Coca Cola u ovisnosti o tržišnoj strukturi", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:356877

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Metadata
TitleFinancijska analiza McDonald's i Coca Cola u ovisnosti o tržišnoj strukturi
Title (english)Financial Analysis of McDonald's and Coca Cola Depending on Market Structure
AuthorDajana Cipov
MentorDaniel Tomić (mentor)
Committee memberDean Učkar (predsjednik povjerenstva)
Committee memberDaniel Tomić (član povjerenstva)
Committee memberSaša Stjepanović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
Današnji način poslovanja poduzeća karakterizira potreba za stalnom težnjom ka daljnjem rastu i razvoju. Kako bi poduzeća bila u mogućnosti držati korak sa sve jačom globalnom konkurencijom kao i promjenjivom tržišnom okolinom, bitna je kontinuirana provjera ključnih financijskih čimbenika kojima poduzeća raspolažu.Tema ovog diplomskog rada je bila upravo analiza tržišta globalne hrane McDonaldsa i Coca Cole, te financijski aspekti njihovog poslovanja u odnosu na vrstu tržišne strukture unutar koje djeluju.Financijska analiza je skup tehnika za pretvaranje podataka iz financijskih izvještaja poduzeća u informacije na temelju kojih se donose poslovne odluke. Nakon prikazane financijske analize McDonald's-a zaključno se može reći kako poduzeće ostvaruje pozitivno poslovanje, odnosno ukupni prihodi veći su od rashoda, što daje za zaključiti kako posluju sa dobitkom isto vrijedi i za Coca Colu. Usporednom analizom McDonald's i Coca Cola tržišne strukture došlo se do zaključka kako su oba poduzeća poprilično slična po svojim tržišnim strukturama i kako pripadaju oligopolnoj tržišnoj strukturi, te se time potvrdila hipoteza ovog diplomkskog rada, isto tako oba poduzeća posluju sa profitom.
Abstract (english)
Today's way of doing business is characterized by the need for constant striving for further growth and development. In order for companies to be able to keep up with the growing global competition as well as the changing market environment, it is important to continuously check the key financial factors that companies have. business in relation to the type of market structure within which they operate.Financial analysis is a set of techniques for converting data from a company's financial statements into information on the basis of which business decisions are made. After the presented financial analysis of McDonald's, it can be concluded that the company has a positive business, ie total revenues are higher than expenses, which leads to the conclusion that they operate with a profit, the same goes for Coca Cola. A comparative analysis of McDonald's and Coca Cola market structure concluded that both companies are quite similar in their market structures and belong to an oligopolistic market structure, thus confirming the hypothesis of this thesis, also both companies operate at a profit.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:356877
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Financial Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-03 09:35:33