Mobilni marketing

Omerović, Ema

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master's thesis

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Mobilni marketing

2022. urn:nbn:hr:137:622388

Omerović, Ema

University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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APA 6th Edition

Omerović, E. (2022). Mobilni marketing (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:622388

MLA 8th Edition

Omerović, Ema. "Mobilni marketing." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:622388

Chicago 17th Edition

Omerović, Ema. "Mobilni marketing." Master's thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:622388

Harvard

Omerović, E. (2022). 'Mobilni marketing', Master's thesis, University of Pula, accessed 05 April 2025, https://urn.nsk.hr/urn:nbn:hr:137:622388

Vancouver

Omerović E. Mobilni marketing [Master's thesis]. Pula: University of Pula; 2022 [cited 2025 April 05] Available at: https://urn.nsk.hr/urn:nbn:hr:137:622388

IEEE

E. Omerović, "Mobilni marketing", Master's thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:622388

Cite this item: https://urn.nsk.hr/urn:nbn:hr:137:622388

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Metadata

Title	Mobilni marketing
Title (english)	Mobile marketing
Author	Ema Omerović
Mentor	Erik Ružić (mentor)
Committee member	Dragan Benazić (predsjednik povjerenstva)
Committee member	Erik Ružić (član povjerenstva)
Committee member	Danijela Križman Pavlović (član povjerenstva)
Granter	University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country	2022-05-27, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Marketing je profitabilno udovoljavanje potreba. Mobilni marketing je posebno područje elektroničkog marketinga koje podrazumijeva provođenje marketinških aktivnosti putem mobilnih uređaja (mobilnih telefona, smartphone uređaja, osobnih digitalnih pomoćnika i sl.) i povezanih tehnologija (mobilne telefonije, interneta). U mobilne kanale ubrajamo SMS, MMS, USSD Bluetooth beacons (svjetionici), AR/VR, Mobille Apps i Push messaging. Mobilno oglašavanje je oglašavanje koje se isporučuje... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:137:622388
Study programme	Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Marketing Management Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Created on	2022-06-20 11:21:16

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