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undergraduate thesis
Inovacije digitalnog modela poslovanja
2022. urn:nbn:hr:137:125506
Grubor, Antonio
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Grubor, A. (2022). Inovacije digitalnog modela poslovanja (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:125506

Grubor, Antonio. "Inovacije digitalnog modela poslovanja." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:125506

Grubor, Antonio. "Inovacije digitalnog modela poslovanja." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:125506

Grubor, A. (2022). 'Inovacije digitalnog modela poslovanja', Undergraduate thesis, University of Pula, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:125506

Grubor A. Inovacije digitalnog modela poslovanja [Undergraduate thesis]. Pula: University of Pula; 2022 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:137:125506

A. Grubor, "Inovacije digitalnog modela poslovanja", Undergraduate thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:125506

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Metadata
TitleInovacije digitalnog modela poslovanja
Title (english)Innovations of the digital business model
AuthorAntonio Grubor
MentorVanja Bevanda (mentor)
Committee memberKatarina Kostelić (predsjednik povjerenstva)
Committee memberVanja Bevanda (član povjerenstva)
Committee memberGoran Matošević (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Razvoj moderne tehnologije omogućio je kreaciju novih digitalnih modela poslovanja i promjene načina na koje tvrtke pristupaju i opstaju na tržištu te privlače i ugovaraju poslove s klijentima. Cilj ovog rada je pogledati moderne trendove u digitalnom poslovanju te navesti inovacije koje su oni donijeli na tržište kao i inovacije koje se provode nad digitalnim modelima poslovanja. Hipoteza s kojom radimo je da su inovacije ključ uspjeha te da je za preživljavanje ali i za vodstvo poduzeća na tržištu potreban dobar poslovni model. To je također još važnije ukoliko je riječ o digitalnom poslovanju. Također u radu želimo predstaviti poveznice između napretka tehnologije započete trećom, a nadalje usavršene četvrtom industrijskom revolucijom i promjena u načinima poslovanja kompanija zbog digitalizacije društva i tržišta. Metode koje će kroz rad biti korištene su komparativna analiza literature i internetskih izvora te analiza slučaja. Komparativnu analizu koristit ćemo za prikaz razvoja digitalnog poslovanja i u svrhu predstavljanja modernih poslovnih modela, a analizu slučaja za prikaz digitalnog poslovanja i inovacija dviju kompanija koje su predvodnice na tržištu: JD.com i Amazon.
Abstract (english)
The advancement of modern technology enabled the creation of new digital business models and brought changes to the ways companies enter and survive on the market. Goal of this thesis is to take a look at modern trends in digital business and innovations they brought on the market, aswell as innovations being done on digital business models. Hypothesis which we are working with is that innovations are the key to sucess and that for survival and leadership on the market companies need a good business model. This is even more relevant when talking about digital business. We also want to present connections between progress in technology that started with third and is being continued with fourth industrial revolution, growing digitalization of society and market and changes in the ways companies do business because of it. Methods we will use to this end are comparative analysis of literature and internet sources and case study. We will use comparative analysis to present historical growth of digital business and modern business models. Case study will be conducted on digital business and innovations of two companies that are leaders in their currect markets: JD.com and Amazon.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:125506
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Informatics Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-21 19:07:04