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undergraduate thesis
Država kao brend
2022. urn:nbn:hr:137:355381
Grgorinić, Marija
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Grgorinić, M. (2022). Država kao brend (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:355381

Grgorinić, Marija. "Država kao brend." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:355381

Grgorinić, Marija. "Država kao brend." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:355381

Grgorinić, M. (2022). 'Država kao brend', Undergraduate thesis, University of Pula, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:137:355381

Grgorinić M. Država kao brend [Undergraduate thesis]. Pula: University of Pula; 2022 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:137:355381

M. Grgorinić, "Država kao brend", Undergraduate thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:355381

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Metadata
TitleDržava kao brend
Title (english)State as a brand
AuthorMarija Grgorinić
MentorNataša Urošević (mentor)
Committee memberSlaven Bertoša (predsjednik povjerenstva)
Committee memberNataša Urošević (član povjerenstva)
Committee memberKristina Afrić Rakitovac (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Teaching Methods in the Humanistic Sciences
Abstract
U ovome radu razmatrana je problematika odnosa identiteta i imidža države, s posebnim naglaskom na upravljanje brendom države, sa svrhom održivog gospodarskog, društvenog i kulturnog razvoja. Brendiranje države izrazito je složeno i obuhvaća više dimenzija, povezano je s marketingom, ali i s međunarodnim odnosima i javnom diplomacijom. U radu se analizira brendiranje Republike Hrvatske kroz različite uloge i područja, uključujući politiku, diplomaciju, ekonomiju, kulturu i turizam. Poseban fokus stavljen je na teorijsku odrednicu pojma i definicije utvrđivanja nacionalnog identiteta te naposljetku upravljanja identitetom i imidžem države s ciljem ukazivanja na važnost osnaživanja nacionalnog identiteta radi cjelokupnog blagostanja u zemlji (ekonomskog, gospodarskog i kulturološkog).
Abstract (english)
This work examines the issue of the relationship between the state's identity and image, with a special emphasis on its brand management with the purpose of sustainable economic, social and economic development. State branding is extremely complex and encompasses several dimensions, it is connected with marketing but also with international relations and public diplomacy. The paper analyzes the branding of the Republic of Croatia through various roles and fields, including politics, diplomacy, economy, culture and tourism. A special focus is placed on the theoretical determinants of the concept and definition of determining national identity and image, and finally its management with the aim of pointing out the importance of strengthening national identity for the sake of overall well-being in the country (economic, economic and cultural).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:355381
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-25 17:03:20